Copywriter

Description

Overview: **Recruiter \-** Lorena Padilla**Position reports to:** Rodrigo Martinez **Work schedule:** Hybrid, going to the office in GDL for 3 days SUMMARY OF POSITION RESPONSIBILITIES: Responsible for creating, reviewing, modifying, and researching (as needed) and adapting texts for the company's various graphic materials—both those supporting communications to Associates and those intended for internal departments. DETAILED DESCRIPTION OF RESPONSIBILITIES: 1\. Development of all types of editorial and advertising copy required by various departments for materials such as: brochures, catalogs, flyers, magazines, scripts, technical sheets, posters, banners, billboards, floor graphics, banners, print media advertisements, etc., in Word. 2\. Review and adaptation of new or existing materials. 3\. Periodic updating of any printed or digital material directed at Associates, consumers, or internal company departments. 4\. Mastery and stylistic correction across all materials. 5\. Coordination with the WW Content Department (staying updated on revisions, new materials, and approved information). 6\. Development of creative concepts for comprehensive campaign copy (360-degree campaigns for Sales Centers, events, or internal initiatives) to promote corporate events, Business Practices, new product launches, or internal programs (e.g., Herbalization, Ethics, Wellness, ESR, etc.). 7\. Collaboration with the assigned designer for each project, as both share responsibility for the deliverable. Job Qualifications: * Experience in providing, generating, developing, and tracking 360-degree campaigns (e.g., product launches) * Analytical ability to interpret a creative brief * Proficiency in appropriate software (Office, Adobe Acrobat) * Design knowledge is desirable but not mandatory * Creation of brochures, scripts, videos, and content * Ability to organize a work team * Customer orientation and attention to detail (keen observer) * Excellent spelling and writing skills * Strong communication skills * Discernment ability * Proactivity * Extensive vocabulary * Teamwork * Team-oriented attitude * Frustration tolerance * Decision-making judgment * Ease in delegating responsibilities * Organized Languages: * Native fluency in Spanish * Advanced proficiency in English Experience:* Minimum 3 years’ experience in advertising agencies or design studios (communications, Direct Marketing, BTL, direct mail piece design, etc.). Education:* Bachelor’s degree in Communication Sciences / Marketing / Advertising / Hispanic Languages / Literature PREFERRED QUALIFICATIONS:* Direct sales experience is ideal