Digital MKT Growth Coordinator

Description

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best\-in\-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow. We are Global Payments, specialists in payment technology and processing with extensive experience in acquiring payment methods (8TPV and Ecommerce). We are seeking to integrate the following role into our team: Digital MKT Growth Coordinator The objective of this role is to plan, coordinate and optimize digital marketing strategies to generate traffic, leads and conversions, ensuring alignment with business objectives and maximizing return on investment by performing the following activities: Digital Strategy * Execute digital marketing strategy aligned with business objectives * Propose continuous improvements based on data, results and market trends * Coordinate paid digital channels (paid media: Meta, Ads, Google Ads and Programmatic), ensuring proper lead generation * Possess knowledge of the relationship among CRM Salesforce, automations and user journeys (flows), nurturing email campaigns Campaign Management * Ensure proper execution of campaigns (strategic offers, timing, business-related) together with external agencies * SEM strategies via: Meta Ads, Google Ads, Programmatic * Supervise correct implementation and scheduling of these digital strategies Content Management * Coordinate content creation and campaigns for paid media (Meta Ads, Google Ads, Programmatic) * Ensure brand and messaging consistency across all digital channels (WhatsApp, RCs, SMS, e\-mail) Analysis and Reporting * Monitor KPIs such as Traffic/Visits (Views, CPC, CPL, CAC, ROI, LTV), conversion, ROI of Paid Media, etc. * Generate periodic reports with insights for continuous optimization of strategic and demand-driven paid channels and their integration into CRM Optimization * Conduct A/B tests and continuous adjustments to campaigns and digital funnels * Identify performance improvement opportunities jointly with the agency Tool Management * Ensure correct implementation and measurement of pixels, events and UTMs for paid media measurement * Connectivity, interaction and traceability of digital channels (digital activity), integrating communication flows / Nurturing * Administer tools within CRM (Salesforce), automation and digital analytics * CRM Salesforce “Marketo leads” and “CRM Salesforce Sales” Internal Coordination * Align marketing efforts with the Commercial (“Sales”) and “Telemarketing – Telesales” teams * Collaborate closely with sales, internal teams and external agencies * Coordinate agencies and track deliverables Platforms and Tools * CRM Salesforce & Marketing Automation * Marketo / Automation integrated with Salesforce – Email marketing, nurturing, lead scoring and journeys * CRM Salesforce Sales – Lead management, funnel and dashboards * Calixta – Campaign management, tracking and flow operations Paid Media & Performance * Meta Ads (Facebook & Instagram) * Google Ads (Search, Display, YouTube) * TikTok Ads Social Media Management * Sprout Social – Scheduling, monitoring, reporting and social media management * Auronix – WhatsApp Business, mass messaging and lead engagement Analytics & Tracking * Google Analytics * Google Tag Manager * UTMs * Conversion pixels * Performance dashboards SEO & SEM * SEMRUSH We offer: * + Direct employment contract with the company * + Base salary: $26,000 gross (non-negotiable) * Meal vouchers * + Vacation days * + Vacation bonus * + Year-end bonus (Aguinaldo) * + Life insurance, major medical expense insurance, dental insurance * Ongoing local and global training * Benefits package significantly exceeding statutory requirements, plus multiple benefits and corporate discounts * Subsidized cafeteria * Corporate transportation Work schedule and modality Monday to Friday, 9:00 AM to 6:00 PM Work location: Park Plaza SANTA FE (Corporate transportation available with departures and returns from various city locations) Modality: In-person Begin your selection process by submitting your up-to-date CV, including work history dates and current contact information Global Payments provides equal employment opportunities to all employees and job applicants without discrimination based on race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Applicants requiring reasonable accommodations during the application and/or interview process should notify a representative of the Human Resources Department. Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact jobs@globalpayments.com.