Senior Brand Designer

Description

Summary: UP.Labs is seeking a Senior Brand Designer to lead visual communication for new ventures, crafting brands from inception to market launch with a strong product mindset. Highlights: 1. Shape multiple ventures from early concept through enterprise scale. 2. Own projects end-to-end, defining approach and executing with polish. 3. Operate with high autonomy and accountability in a remote environment. **Senior Brand Designer** Guadalajara, Mexico Design \- UI/UX Remote Full\-time**Position Overview:** UP.Labs is a venture studio that builds startups from the ground up, in partnership with global enterprises like Porsche and others. Our designers shape how these new ventures look, feel, and communicate — from the first logo to the investor pitch to the product launch. We’re hiring a Senior Brand Designer to lead visual communication across our Ventures portfolio. You’ll craft brands from 0 to 1, build the narrative assets that bring them to market, and design the websites and presentations that carry them into fundraising, partnerships, and launch. This role is for a senior, self\-directed designer with strong taste and a product mindset — someone who understands that a brand exists to support a product and its go\-to\-market strategy, and who can translate that understanding into work that sets the bar. **The Opportunity** You’ll partner with founders, product designers, strategists, and leadership to shape multiple ventures in parallel — from early concept through enterprise scale. You’ll own projects end\-to\-end: understand the problem, define the approach, and execute with polish. This is not a production role. We’re looking for a designer who brings a point of view. **Primary Focus Areas****1\. Brand Design \& Development*** Create and evolve brand identities from early concept to mature systems * Design logos, visual languages, typography systems, and brand guidelines * Translate product positioning and GTM strategy into compelling visual systems * Ensure consistency and quality across every brand touchpoint * Raise the visual bar and bring a strong point of view to brand decisions **2\. Presentation Design*** Design executive\-level presentations for fundraising, partnerships, and internal storytelling * Transform complex ideas, data, and narratives into clear, persuasive stories * Build reusable slide systems and templates that scale * Produce sales decks and one\-sheets that sharply communicate product value and differentiation * Partner with leadership and strategy to refine messaging **3\. Website Design*** Design modern, high\-quality websites focused on clarity, usability, and craft * Ship real code, or via Webflow, WordPress, Squarespace, or similar platforms * Collaborate with developers or build directly in no\-code / low\-code tools * Ensure responsive, accessible, and performance\-minded design across devices **In this role you will:** Own visual design projects end\-to\-end, from concept through execution Work across multiple ventures at different stages — from early startup to enterprise\-scale Operate with a high degree of autonomy and accountability Proactively identify gaps and opportunities to raise brand and visual quality Collaborate across time zones with product, engineering, and leadership **You should have:*** A strong portfolio of real\-world work across branding, presentations, and web design * Senior\-level experience designing for both startups and enterprise environments * A product mindset — fluency in how brand supports product design and go\-to\-market * Proven ability to craft a product brand from 0 to 1 * Fluent English (written and spoken) — sufficient to collaborate with U.S. teams and present to global enterprise partners * Availability to overlap with U.S. business hours (PT/ET) * Excellent command of typography, layout, color, and visual hierarchy * Advanced proficiency with Figma and the Adobe Creative Suite (or equivalent) * Hands\-on experience shipping websites (whether in code, Webflow, WordPress, Squarespace, or similar platforms) * Strong ownership, judgment, and attention to detail * Experience working effectively on distributed, remote teams **Nice to Have:*** Experience in a venture studio, agency, or fast\-paced startup * Familiarity with basic front\-end concepts (HTML/CSS) * Experience building or maintaining scalable design systems * Motion or light animation skills (After Effects, Lottie, etc.) * Experience collaborating closely with product designers and engineers **How You Work*** You are senior\-level and self\-directed — you know what needs to be done and take ownership without waiting for instruction * You bring strong taste and are comfortable making design decisions * You balance strategic thinking with exceptional execution * You thrive in environments with high standards, ambiguity, and accountability * You care deeply about craft, clarity, and quality **Why UP.Labs*** Work on multiple innovative ventures across different industries * Collaborate with experienced founders, designers, and operators * Fully remote environment with a strong culture of trust and ownership * Opportunity to shape brands and products from day one * Exposure to both startup speed and enterprise complexity *If you don’t meet every single requirement listed above, but believe your skills and experience make you a strong fit, we encourage you to apply. We value curiosity, problem\-solving, and growth mindset just as much as credentials. Please submit your portfolio and let us see how you think about design.*