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Job Summary: An educational company is seeking a Social Media Content Creator responsible for conceptualizing, producing, and publishing content to increase reach, conversion, and engagement. Key Highlights: 1. Creative and strategic role in an educational environment. 2. Opportunity to impact reach, conversion, and engagement. 3. End-to-end content management across diverse social media platforms. **Summary** ----------- An educational sector company is seeking a Social Media Content Creator. The position requires combining creativity, results orientation, and the ability to communicate clearly and empathetically. The candidate will be responsible for conceptualizing, producing, and publishing content that increases reach, conversion, and engagement across our digital platforms. **Responsibilities** --------------------- **1\. Strategy and Planning** ---------------------------------- **Objective:** Define and execute a content plan aligned with business and brand objectives. **Key Functions:** * Develop monthly content calendars for Instagram, Facebook, TikTok, LinkedIn, and YouTube, including formats and themes. * Research trends, audiences, and relevant topics to maximize reach and engagement. * Coordinate with product, sales, and pedagogical teams to align messaging and campaigns. **2\. Production and Creativity** -------------------------------- **Objective:** Create high-impact assets that authentically and persuasively communicate the benefits of our services. **Key Functions:** * Write clear and effective copy for posts, ads, and video descriptions. * Produce and edit audiovisual content (short\-form and long\-form), including recording, editing, and basic post-production. * Design graphic assets and adapt them to the required formats for each social platform. **3\. Community Management and Audience Engagement** --------------------------------------- **Objective:** Maintain high-quality conversations with the community and support lead generation. **Key Functions:** * Manage comments, direct messages, and inquiries on social media with an empathetic, results-oriented tone. * Identify leads and coordinate their handover to the sales team according to internal processes. * Monitor brand perception and report insights for continuous improvement. **4\. Analytics and Optimization** ------------------------------- **Objective:** Measure performance and optimize content based on defined KPIs. **Key Functions:** * Track key metrics (reach, impressions, CTR, conversion rate, engagement rate) and deliver periodic reports. * Conduct A/B testing on creatives and copy to improve outcomes. * Propose process and workflow improvements to increase content efficiency and quality. **Requirements** -------------- * Degree in Communications, Marketing, Journalism, Design, or related field, or equivalent experience. * Minimum 2 years’ experience creating social media content or in similar roles. * Proficiency in video and photo editing tools (Premiere, Final Cut, CapCut, Photoshop, Canva, or others). * Persuasive writing and storytelling skills adapted to different formats. * Knowledge of social analytics metrics and tools (Meta Business Suite, Creator Studio, Google Analytics, or others). * Ability to work under tight deadlines, manage multiple projects, and maintain attention to detail. **Competencies** ---------------- * Applied creativity and strategic thinking. * Clear, empathetic, and user-centered communication. * Proactivity, autonomy, and teamwork capability. * Organization, time management, and results orientation. * Professional ethics and responsible brand image management. **Conditions** --------------- * Work mode: hybrid or remote (subject to agreement). * Schedule: full-time, with availability to coordinate postings and campaigns per calendar. * Salary: competitive based on experience \+ performance-based bonuses and target incentives. * Start date: immediate. **Success Metrics (Example KPIs)** --------------------------------------- * Monthly growth in reach and impressions on priority channels. * Engagement rate per post and community growth. * Conversion of leads generated from social media into the sales funnel. * Calendar adherence and quality of deliverables. **How to Apply** ----------------- Submit your CV and portfolio link along with examples of content (links or files)
