Senior Programmatic Consultant

Description

Summary: This role involves owning the technical strategy and roadmap for client portfolios, acting as a primary technical or measurement advisor, leading client engagements, shaping architectures, supporting new business, and mentoring junior team members. Highlights: 1. Own technical strategy and roadmap for client portfolios 2. Act as primary technical or measurement advisor to clients 3. Lead client engagements and shape architectures We’re seeking a Senior Programmatic Consultant to own the GMP technical strategy and roadmap for a portfolio of clients. This role acts as the primary technical advisor across DV360 and CM360, translating complex ad\-tech capability into scalable, commercial outcomes. You will lead client engagements, shape GMP architectures, support new business, and mentor junior team members — including the Programmatic Support Specialists. We’re seeking a Senior Analytics Consultant to own the GA4 technical strategy and roadmap for a portfolio of clients. This role acts as the primary measurement advisor across GA4, GTM, and the wider analytics stack, translating complex tracking and data\-collection capability into scalable, commercial outcomes. You will lead client engagements, shape measurement architectures, support new business, and mentor junior team members — including Analytics Support Specialists. Key Responsibilities * Owning the GA4 strategy and roadmap for assigned clients * Acting as senior measurement advisor across GA4, GTM, and the broader analytics ecosystem * Designing and evolving measurement architectures aligned to client business goals * Leading complex troubleshooting and tracking/data quality optimisation initiatives * Supporting sales teams on pitches, RFPs, and solution design * Identifying opportunities where additional tracking and measurement capabilities unlock greater value * Providing thought leadership on digital maturity, privacy, consent, and measurement best practices * Mentoring and guiding junior support staff; setting standards and best practices * Maintaining strong relationships with analytics partners, platforms, and vendors Required Qualifications \& Experience * 6–10 years’ experience in digital analytics, marketing measurement, or ad\-tech * 3\+ years of deep, hands\-on GA4 experience (including event design and implementation) * Strong understanding of the analytics measurement ecosystem (GA4, GTM, consent, identity and attribution concepts) * Proven experience advising clients at a strategic and technical level * Ability to translate tracking and data collection capability into business and growth outcomes Preferred Qualifications * Analytics certifications (GA4, GTM, BigQuery, or related credentials) * Experience with alternative analytics platforms and tagging frameworks (as relevant) * Exposure to server\-side tracking, CAPI\-like patterns, and advanced measurement use cases * Experience with BigQuery, clean rooms, CDPs, data pipelines, or measurement integrations * Prior involvement in pre\-sales or solution engineering What success looks like * Strong GA4 adoption and roadmap execution across clients * High client satisfaction and retention * Expansion of analytics\-led solutions through smarter architecture and usage * Effective mentoring and upskilling of junior team members * Tangible contribution to new business wins and upsells (without quota\-carrying) Key Responsibilities * Owning the GMP strategy and roadmap for assigned clients * Acting as senior technical advisor across DV360, CM360, and broader ad tech stack * Designing and evolving GMP architectures aligned to client business goals * Leading complex troubleshooting and platform optimisation initiatives * Supporting sales teams on pitches, RFPs, and solution design * Identifying opportunities where additional capabilities unlock greater GMP value * Providing thought leadership on digital maturity, privacy, identity, and measurement * Mentoring and guiding junior support staff; setting standards and best practices * Maintaining strong relationships with platform partners and vendors Required Qualifications \& Experience * 6–10 years’ experience in digital advertising or ad tech * 3\+ years of deep, hands\-on GMP experience (DV360 \+ CM360\) * Strong understanding of the programmatic ecosystem (DSPs, SSPs, identity, privacy) * Proven experience advising clients at a strategic and technical level * Ability to translate platform capability into business and growth outcomes Preferred Qualifications * GMP certifications (DV360, CM360, SA360, GA4, GTM) * Experience with alternative DSPs (The Trade Desk, Amazon DSP) * Exposure to CTV, Retail Media, and advanced programmatic use cases * Experience with BigQuery, clean rooms, CDPs, or measurement integrations * Prior involvement in pre\-sales or solution engineering What success looks like * Strong GMP adoption and roadmap execution across clients * High client satisfaction and retention * Expansion of GMP\-led solutions through smarter architecture and usage * Effective mentoring and upskilling of junior team members * Tangible contribution to new business wins and upsells (without quota\-carrying)