Job Summary: We are seeking a creative and dynamic individual to lead content strategies and digital campaigns, generating leads and strengthening the brand's digital presence nationwide. Key Highlights: 1. Participation in national campaigns 2. Space to propose ideas and execute 3. Collaborative work with creative teams At Hogares Unión, we are looking for a creative, dynamic, and results-oriented professional to help us grow our national digital presence through targeted content and campaigns focused on lead generation. This role combines organic content, digital strategy, and performance marketing. We seek someone who understands how to capture attention, drive engagement, and convert campaigns into tangible results. You will work closely with marketing, design, and performance teams in a fast-paced, collaborative, and high-volume execution environment. **Job Objective** ----------------------- Develop and execute content and digital campaign strategies focused on lead generation, strengthening the brand’s digital presence through social media, creative content, and continuous performance-based optimization. **Responsibilities** --------------------- * Create and execute social media content strategies * Develop organic content focused on engagement and lead generation * Manage digital campaigns primarily on Meta Ads * Support campaigns on TikTok and LinkedIn * Identify content trends and opportunities * Coordinate content publishing and editorial calendars * Monitor performance metrics and optimize results * Analyze KPIs such as reach, engagement, CTR, and CPL * Collaborate with internal marketing, design, and communications teams * Contribute ideas for digital campaigns and activations * Track results using digital tools and CRM **Requirements** -------------- * \+2 years of experience in social media, digital content, or performance marketing * Basic/intermediate experience with Meta Ads * Excellent judgment regarding digital content and social media * Knowledge of digital trends and content formats * Ability to manage multiple projects simultaneously * Creative profile with a results orientation * Strong writing and communication skills * Experience using digital tools and social platforms **Bonus if you have experience in:** ---------------------------------- * TikTok Ads * HubSpot * CapCut, Canva, or editing tools * Creating content for commercial campaigns * Performance marketing or lead generation **What We Look For In You** ------------------------- * Growth mindset * Proactivity and execution capability * Passion for social media, trends, and digital marketing * Ability to learn quickly * Practical, results-oriented approach **What We Offer** -------------------- * Participation in national campaigns * Space to propose ideas and execute * Collaborative work with creative and performance teams * Opportunities for growth and learning * Dynamic, high-execution work environment * Subsidized cafeteria service. * Free transportation from key locations (Constituyentes, Auditorio, Naucalpan, and Toluca). If you’re passionate about creating impactful content and participating in results-driven digital campaigns, we want to meet you.
Juan García
Indeed · HR
Juan García
Indeed · HR
