Senior E-commerce Trafficker

Description

Job Summary: We are seeking a Senior E-commerce Trafficker expert in data architecture, advanced analytics, technical optimization of acquisition campaigns, and integration of the advertising ecosystem with CRMs. Key Highlights: 1. Expert in data architecture and acquisition campaign optimization. 2. Focus on tracking engineering and automation of Lead Generation workflows. 3. Proficiency in advanced tools such as Meta Ads Manager, Google Ads, and GTM. **MB Desarrollo Profesional Y Asesoria Profesional is seeking a Senior E\-commerce Trafficker in Col. Condesa \- Cuauhtémoc, Ciudad de México** ------------------------------------------------------------------------------------------------------------------------------------ Marketing and Advertising Agency located in Col. Condesa. Seeking a Senior E\-commerce Trafficker specialized in data architecture, advanced analytics, and technical optimization of acquisition campaigns. Focus on tracking engineering, attribution modeling, and automation of Lead Generation workflows. Expert in connecting the advertising ecosystem with CRM infrastructures to ensure full user traceability—from the first impression through key decisions grounded exclusively in empirical data. Advanced tracking architecture, Server\-Side Tracking implementation, Meta Conversions API (CAPI). Data integration and attribution, offline conversion event mapping, and attribution to scale campaigns based on real business value—not platform metrics. Algorithmic optimization, expertise in machine learning. Audit, design, and maintain measurement infrastructure, ensuring data collection integration; develop reports by unifying data sources for monitoring financial KPIs (CPA, ROAS, LTV). Design technical campaign taxonomy, UTM naming conventions, and standardized tagging rules. Execute A/B tests with rigorous statistical methodology. AdTech \- Proficiency in Meta Ads Manager, Google Ads, and programmatic buying ecosystems. Tracking \& Measurement \- Google Tag Manager (Web and Server environments), Meta.Data \& Measurement: Zapier, Make, Google Sheets (Query, Apps Script, data modeling), Microsoft Excel (advanced). CRM: Britix24, HubSpot; Automation: Zapier, Make, Webhooks. Passion for debugging lost conversion events and reducing campaign CPA. Working Hours: Monday to Friday, 9 a.m. to 6 p.m., and Saturdays, 9 a.m. to 1 p.m. Salary: $25,000\.00 to $30,000\.00 gross per month (tax-free), statutory benefits starting from the third month. **Desired Education Level:** Master's Degree **Desired Experience Level:** Expert Level **Departmental Function:** Marketing / PR / Communications **Industry:** Advertising *This vacancy originates from the Talenteca.com job board:* *https://www.talenteca.com/anuncio?j\_id\=6a0d18f35200005000c56dcc\&source\=indeed*