Data Analyst

Description

**Data Analyst / Data Scientist (Marketing \& Leads)** At Clínicas del Azúcar, we are seeking a highly analytical individual with a strong business orientation who can transform data into decisions to improve patient conversion and retention. You will be responsible for analyzing the entire funnel (lead → appointment → conversion → retention), identifying opportunities to enhance digital campaigns and follow-up processes, and generating actionable insights that directly impact business outcomes. **?Responsibilities:** * Collect and analyze data from various sources * Analyze campaigns (Meta, Google, TikTok) and lead performance * Optimize appointment conversion and prospect recovery * Identify bottlenecks in the sales funnel * Create dashboards and insights to support decision-making * Automate processes and reporting * Propose and monitor A/B tests **Requirements:** * Bachelor’s degree in related fields (Engineering, Actuarial Science, Mathematics, Economics, etc.) * Experience in data analysis applied to marketing or sales * Proficiency in SQL, advanced Excel, and visualization tools (Power BI, Tableau, etc.) * Preferred: Python **Skills:** * Analytical and critical thinking * Proactivity and results orientation * Clear communication skills * Understanding of business metrics (CPL, conversion rate, ROI) **We offer:** * Competitive salary * Statutory benefits * Growth opportunities * Work with real impact on business decisions **How to apply:** Send your updated CV and, preferably, examples of dashboards or completed projects.