Communication Analyst

Description

**Join our UIN 2030 DNA!** **We are seeking the following profile:** **Communication Analyst** **Requirements:** Bachelor’s degree in Communication, Journalism, Marketing, or related field. **Experience:** At least 2 years of experience generating content for editorial and digital media for informational, commercial, and event coverage purposes. Experience with SEO and AEO is ideal. **Technical Skills:** Proficiency in AI tools for writing, planning, or performance analysis (e.g., ChatGPT, Gemini, etc.). **Competencies:** * Strategic and analytical thinking. * Collaborative leadership. * Institutional communication. * Innovation and digitalization. * Results orientation. **Responsibilities:** **Planning, defining, and generating/writing/producing:** * Editorial, digital, organic, brand-building, or sales-related content aligned with the university’s various activities, programs, and products—targeting current students and prospective applicants. **Planning and generating content:** * Knowledge of communication plan development. * Writing editorial, digital, organic, and promotional content aligned with UIN’s values and objectives. * Developing content for blogs, social media, websites, campaigns, emails, videos, and other institutional communication channels. * Creating creative ideas that resonate with current and prospective students. * Writing with an SEO/AEO focus to improve search engine visibility and accessibility for all users. * Coordinating with the design and audiovisual production team to execute materials. **Communication and Brand Management:** * Participating in the development of institutional communication plans and campaigns. * Developing storytelling to strengthen the emotional connection with the UIN community. * Defining key messages for different audiences (youth, parents, applicants, alumni). **Social Media and Content Calendar Management:** * Managing social media content calendars to meet retention and prospecting needs. * Coordinating with the design team to ensure timely delivery and publication. * Adapting messages per channel (Instagram, Facebook, YouTube, LinkedIn, etc.). **We Offer:** Attractive base salary \+ statutory benefits \+ educational scholarships. Monday to Friday, 09:00–18:00 hours. Saturdays, 09:00–13:00 hours. **To work at UIN campuses.**