FBS - Marketing Data Analyst (Mid Level)

Description

Summary: Supports marketing analytics through data evaluation, reporting, and programming to enhance effectiveness, efficiency, and revenue growth. Highlights: 1. Supports quantitative evaluation of marketing campaigns and reporting. 2. Creates and modifies computer programs for data extraction. 3. Recommends strategies for improving results and market position. Job Summary* Supports the quantitative evaluation of marketing campaigns and reporting of results. Data\-mines and reports from large datasets. * Creates and modifies computer programs to pull information from company databases. * Prepares analysis of marketing effectiveness and efficiency, retention, and cross\-sell data; continually enhances reports and analyses. * Responsible for obtaining, evaluating, and communicating information that supports revenue growth and profitability. * Recommends strategies for improving results and market position. Essential Job Functions* Supports the marketing function by performing data manipulation and data mining on large sets of data. Development of data and information structure. * Creates and modifies computer programs to pull information from company databases. * Prepares analyses marketing driver effectiveness and efficiency and analysis of cross\-sell and retention; suggests enhancements to standard approaches. Identifies market segments and develops specialized reporting approaches. * Prepares exhibits and responds to requests for additional data. * Provides detailed requirements for systems implementation projects. * Measures and monitors marketing performance data. Facilitates through other parts of the organization to accomplish results. * Supports data sciences team through access and manipulation/formatting of data as required Performs other duties as assigned. **Requirements** **Other Critical Skills** Marketing Analytics and Data Literacy \- Entry Level Reporting and Measurement Rigor \- Entry Level Basic Analytical and Testing Skills \- Entry Level ROI and Performance Tracking \- Entry Level Insights Generation and Communication \- Entry Level **Software / Tool Skills** Excel \- Entry Level PowerBI \- Entry Level Looker Studio \- Entry Level **Benefits** * Competitive salary and performance\-based bonuses * Comprehensive benefits package * Career development and training opportunities * Dynamic and inclusive work culture within a globally renowned group * Private Health and Dental Insurance * Pension Plan * Meals tickets * Life Insurance