Data Analytics and Tracking Specialist

Description

Summary: Join Keenfolks as a Data Analytics and Tracking professional, using AI to drive personalized marketing strategies and optimize performance through data-driven insights. Highlights: 1. Collaborate with marketing stakeholders to implement data-driven solutions. 2. Transform complex datasets into clear, actionable insights. 3. Promote a data-driven decision-making culture across teams. **Who are we?** Keenfolks is a cutting\-edge, integrative AI marketing agency specializing in harnessing the power of artificial intelligence to drive personalized and effective marketing strategies. We work with global brands to bridge the gap between digital marketing and emerging AI technologies, ensuring our clients stay at the forefront of innovation. Our team thrives on creativity, data\-driven insights, and customer\-centric solutions. **Role Overview** We’re looking for a detail\-oriented professional to join our team! As a **Data Analytics and Tracking**. In this role, you’ll collaborate with marketing stakeholders to implement data\-driven solutions, manage UTM parameters, pixels, tracking and ensure the accuracy and integrity of all campaign data. If you’re passionate about transforming data into actionable insights and optimizing marketing performance through analytics, we want to hear from you! **Key Responsibilities** **1\.** **Technical Prificiency \& Tool Expertise** * Define **measurement plans** and execute **tagging strategies** using **Google Tag** **Manager** and **Google Analytics 4 (GA4\).** * Manage and validate pixels, events, and tracking configurations across multiple digital platforms. * Develop dynamic dashboards and reports in **Power BI** (We are looking for an expert in this matter) **Tableau**, or **Looker Studio** to visualize campaign and business performance. * Utilize **SQL** and **Python (or R)** for data extraction, transformation, and advanced analysis. * Optimize data models, DAX calculations, and report performance within Power BI. **2\.** **Data Strategy \& Business Impact** * Translate complex datasets into clear, actionable insights that drive strategic business decisions. * Collaborate with stakeholders to define KPIs and marketing performance metrics, ensuring alignment with business and campaign objectives. * Support the design and continuous improvement of data measurement frameworks for marketing channels and campaigns. **3\.** **Problem\-Solving \& Analytical Thinking** * Identify trends, anomalies, and optimization opportunities within large, cross\-platform datasets. * Conduct **data validation and quality assurance** to ensure accuracy and reliability of all analytics deliverables. * Troubleshoot and optimize dashboards, reporting flows, and tracking implementations for efficiency and consistency. **4\.** **Communication \& Documentation** * Present analytical findings and strategic insights to **non\-technical audiences** in a clear, compelling manner. * Document all tracking and analytics processes, maintaining transparency and enabling best\-practice replication. * Collaborate effectively across teams to promote a **data\-driven decision\-making culture.** **Requirements** * **Bachelor’s degree** in Marketing, Business Analytics, Data Science, or related field. * **3\+ years of hands\-on experience** in Google Tag Manager and Google Analytics 4\. * **POWER BI EXPERT** \- exceptional proficiency required (a practical test will be conducted). * **English**: Intermediate to Advanced (B2\-C1\). * Proven ability to translate technical results into business insights. **What We Offer** * Dynamic, young, and international environment in our **Mexico City** office. * **Flexible working** from home policy, 2 days in the office, 3 from home * **Free lunch** on the office days * Fresh fruit, coffee, and tea * **Office activities** * **Free Friday afternoon**s * Monthly after\-work gatherings * **15 days working from abroad** * **Birthday day off to celebrate your special day** * **23 vacation days** \+ 2 personal days * **Health Insurance** * **L\&D program** focused on AI capabilities * Continuous **career development opportunities** * A **company culture** built on passion, trust, and constructive freedom * An **entrepreneurial environment** that encourages innovation **Your Attitude** At **The Keenfolks**, we believe innovation equires vulnerability and boldness. We celebrate thos who challenge the status quo, learn from every experience, and act with an **entrepreneurial mindset.** If you see yourself as a \*\*change\-\*\*maker who thrives on experimentation, curiosity, and data\-driven impact, this is the place for you. **Diversity Matters** The Keenfolks is an **equal opportunity employer**. We celebrate diversity and are committed to creating an inclusive environment where everyone can thrive and bring their authentic self to work. **Want to Know More?** Follow us on LinkedIn \& Instagram **@the\_keenfolks** to learn more about our culture and values!