Editorial Content Manager

Description

Job Summary: Designs, leads, and optimizes the comprehensive digital content strategy to strengthen digital presence, increase engagement, and support commercial performance. Key Responsibilities: 1. Design and execute social media content strategy. 2. Monitor digital conversations and analyze metrics. 3. Generate real-time content during events. At Grupo Planeta, we are global leaders in connecting culture, entertainment, and education with people. Since 1949, we have distinguished ourselves in the market by producing a wide diversity of content, developed for all types of tastes, needs, and interests. We firmly believe that we can transform the world through the magic of words. We are also aware that the strength of our company lies in the professionals who make it up. Therefore, we seek to welcome the best professionals into our Group—those who wish to continue fostering respect, ethics, quality, and excellence in their work. **Content Manager** Design, lead, and optimize the editorial’s comprehensive digital content strategy, ensuring consistency with the editorial line, brand positioning, and alignment with communication and marketing objectives. This role has a strategic–operational focus, aimed at strengthening digital presence, increasing audience engagement, and contributing to the commercial performance of the catalog through relevant, creative, and metric-driven content. **Your responsibilities as Content Manager will include:** * Design and execute the monthly social media content strategy aligned with editorial and commercial objectives. * Coordinate content development. * Identify creative trends and opportunities linked to book launches and cultural conversations. * Monitor digital conversations and analyze metrics to generate actionable proposals and strategic reports. * Schedule and supervise publications, ensuring proper execution and daily community management. * Generate real-time content during events and activations, amplifying key brand moments. **What We Offer:** * Direct employment contract with the company * Statutory and above-statutory benefits * Discounts across our extensive editorial catalog * **Location**: Polanco, Masaryk, Ciudad de México **What We’re Looking For:** * **Education**: Bachelor’s degree in Communications, Marketing, or related fields. * **Experience**: Minimum 2 years of experience in strategic content management. * Advanced knowledge of social media platforms (Instagram, Facebook, TikTok, X, YouTube, Twitch). * Proficiency in content management and analytics tools (Meta Business Suite, Metricool, Meltwater – preferred). * Experience interpreting metrics and preparing executive reports. * Ability to identify and adapt to digital trends. * Experience coordinating with creative teams and agencies. * **Knowledge**: Digital marketing, creative copywriting, basic web knowledge, English. * **Key Competencies**: Effective communication, creativity, planning, spelling, negotiation, proactivity.