Advertising Coordinator

Description

Job Summary: Design, coordinate, and execute 360° advertising strategies for editorial launches and backlist titles, optimizing resources and maximizing visibility and positioning. Key Highlights: 1. Design and execution of 360° campaigns for editorial launches. 2. Development of creative concepts and narratives to connect with audiences. 3. Establishment of strategic partnerships to expand campaign reach. At Grupo Planeta, we are global leaders in connecting culture, entertainment, and education with people. Since 1949, we have distinguished ourselves in the market by producing a wide diversity of content tailored to all types of tastes, needs, and interests. We firmly believe that we can transform the world through the magic of words. Moreover, we recognize that our company’s strength lies in the people who make it up. Therefore, we seek to welcome the best professionals to our Group—individuals who wish to continue fostering respect, ethics, quality, and excellence in their work. **Advertising Coordinator** Design, coordinate, and execute advertising strategies for editorial launches and backlist titles, ensuring proper implementation of online and offline campaigns to maximize title visibility, positioning, and commercial performance—aligning creativity with business objectives and optimizing allocated resources. **Your role as Advertising Coordinator will include:** * Designing and executing 360° campaigns for editorial launches, integrating digital media, point-of-sale activities, activations, and partnerships. * Preparing strategic briefs and coordinating with agencies, internal teams, and vendors to ensure accurate execution. * Developing creative concepts and narratives aligned with each book’s content and its target audience. * Analyzing titles and identifying key insights to connect with audiences and strengthen positioning. * Overseeing the quality and consistency of communication assets across all channels. * Managing budgets, licenses, and permits, ensuring efficiency and compliance. * Establishing strategic partnerships with brands, media outlets, and institutions to broaden campaign reach. * Supporting the execution of events, book presentations, and industry fairs. * Monitoring results and proposing continuous improvements to implemented strategies. **What We Offer:** * Direct employment contract * Statutory and above-statutory benefits * Discounts on our extensive editorial catalog * **Location**: Polanco, Masaryk, Ciudad de México **What We’re Looking For:** * **Education**: Bachelor’s degree in Communications, Marketing, Advertising, Public Relations, Audiovisual Media, or related fields. * **Experience**: Minimum 2 years of experience in marketing or advertising roles, either at agencies (advertising/PR) or directly within brands. * Planning and execution of advertising campaigns. * Coordination of creative teams and agencies. * Development of content strategies. * Budget and vendor management. * Activations, events, or brand experiences. * Passion for reading. **Knowledge & Skills:** * Planning and execution of 360° campaigns (online and offline). * Digital marketing, BTL activations, and shopper marketing. * Brief development and project management. * Creative writing and storytelling. * Budget management and financial control of campaigns.