Senior Community Manager

Description

Position Summary: Maxiacero is seeking a Senior Community Manager to manage social media, publish content, and engage digitally with users, turning marketing strategy into community and commercial opportunities. Key Highlights: 1. Experience in social media management and content publishing. 2. Passionate about optimizing digital presence and building community. 3. Development and maintenance of social media content calendars. **At Maxiacero, our talent is the engine of success!** A 100% Mexican company with over 30 years of experience in the hardware industry, we are expanding our team by hiring a ***Senior Community Manager with experience in social media management, content publishing, and digital user engagement*** — someone passionate about executing and optimizing Maxiacero’s digital presence across social platforms, transforming marketing strategy into conversation, community, authentic followers, and commercial opportunities. **What we’re looking for in you:** * Minimum 5 years of experience in social media, community management, digital marketing, brand communication, or community management. * Minimum 2 years of desirable senior-level experience: content coordination, agency work, retail, e-commerce, B2B, or commercial brands with high demand. * AI and management tools. * Commercial knowledge. **Your day-to-day responsibilities:** * Develop and maintain the master content calendar and platform-specific calendars, ensuring each channel has a clear objective: followers, community, sales, traffic, positioning, or loyalty. * Manage Maxiacero’s official accounts on Facebook, Instagram, TikTok, YouTube, and LinkedIn, maintaining consistent tone, posting frequency, formats, captions, cover images, hashtags, CTAs, and key messages. * Write copy, captions, short scripts, Stories text, comment replies, and platform-specific adaptations — avoiding copy-paste and generic language. * Propose and schedule educational, product-focused, benefit-driven, niche-humor, trade-identification, branding, franchising, and direct-sales content — with practical utility for customers in steel, hardware, tools, welding, and construction. * Respond promptly, thoughtfully, and on-brand to comments and messages; foster conversation, identify commercial opportunities, and route leads or questions to the appropriate departments. * Identify comments, messages, or interactions indicating purchase intent and correctly route them to WhatsApp, branches, e-commerce, sales teams, or active campaigns. * Execute campaigns, product launches, interactive activities, activations, collaborative content, and participation mechanics — adhering to rules, tracking progress, responding appropriately, publishing on schedule, and measuring results. * Monitor weekly performance per platform and format: follower growth, reach, engagement, retention, comments, shares, saves, clicks, leads, messages, and attributable sales where applicable. * Prepare weekly and monthly reports with actionable insights, learnings, alerts, and recommendations to adjust content, campaigns, timing, formats, and messaging. * Collaborate with audiovisual production, design, e-commerce, sales, branches, and leadership to ensure ideas become high-quality, timely, compelling, and purposeful published assets. * Identify reputational risks, negative comments, complaints, or sensitive inquiries; respond judiciously and escalate when necessary. * Leverage AI tools to accelerate research, ideation, benchmarking, subtitling, analysis, prompt engineering, or copy variations — always validating that outputs avoid generic tone and respect Maxiacero’s voice. * Maintain organized documentation: grids, briefs, files, folders, and campaign materials. **We offer:** * Monthly salary ranging from $20,000.00 to $25,000.00 net, commensurate with experience. * Statutory benefits. * Variable bonus. * Professional growth opportunities. * Savings fund. * Cafeteria service. * Working hours Monday through Friday, 8:00 AM to 5:00 PM. * Exclusive benefits available upon payroll portability to Banorte (medical assistance, life insurance, medical check-up, funeral services, diagnostic tests). **If you meet the profile and wish to join our team, apply through this channel.** **Best of luck!**