Product Marketing & GTM Lead

Description

Summary: Seeking a Go-to-Market (GTM) Lead to own the launch strategy and execution for two B2B SaaS products in a fast-moving startup environment. Highlights: 1. Own full GTM strategy and execution for multiple SaaS product launches 2. Thrive in a fast-moving startup environment with high ownership 3. Opportunity to build GTM systems from scratch and lead high-impact initiatives **Go\-to\-Market (GTM) Lead (B2B SaaS Product Launch \& Growth) – Remote \| Startup Environment****Position Type:** Full\-Time, Remote **Working Hours:** Flexible with overlap for U.S. business collaboration **About the Role** At Pavago, one of our clients is hiring a **Go\-to\-Market (GTM) Lead** to own the launch strategy and execution for two upcoming B2B SaaS products. This is not a coordination role. You will be the first GTM hire, responsible for: * Product launch execution * Beta user acquisition * Positioning \& messaging * Demand generation * Outreach campaigns * Launch systems \& playbooks You’ll work directly with leadership and operate in a fast\-moving startup environment where execution, iteration, and ownership matter more than hierarchy. If you’re someone who: * Thrives in ambiguity * Loves building from zero * Thinks strategically but executes hands\-on * Has launched SaaS products before This role is a strong fit. **What You’ll Own****Go\-to\-Market Strategy \& Product Launch (Core Focus)*** Own the full GTM strategy and execution for: * + Product A + Product B * Build launch plans from: * + Positioning + Messaging + Campaigns + Distribution + User acquisition * Personally execute initiatives instead of delegating them * Apply learnings from Product A to improve Product B launches **Beta User Acquisition \& Outreach*** Identify and recruit beta users * Execute creative outreach strategies to engage early adopters * Build meaningful relationships with users and collect feedback * Drive early product adoption and engagement **Positioning \& Messaging*** Develop clear, compelling product positioning * Craft messaging that communicates: * + Pain points + Value propositions + Product differentiation * Ensure messaging resonates with target audiences and drives action **Launch Campaigns \& Growth Assets*** Build: * + Landing pages + Email campaigns + User onboarding sequences + Launch materials * Support demand generation and early growth initiatives * Coordinate with stakeholders and partners to execute launches successfully **Playbook \& Process Development*** Document: * + GTM learnings + Launch systems + Outreach workflows + Performance insights * Build repeatable GTM frameworks for future launches * Improve launch efficiency and scalability over time **What Makes You a Strong Fit*** You thrive in startup environments with high ownership * You are highly execution\-focused and move quickly * You can operate independently without heavy structure * You are comfortable wearing multiple hats * You think strategically but execute tactically * You iterate fast based on feedback and data **Required Experience \& Skills*** Proven experience as an early GTM hire *(employee \#1–5 preferred)* * Experience leading at least one successful SaaS product launch end\-to\-end * 4–8 years of experience in: * + Product marketing + Demand generation + Growth marketing + GTM strategy * Strong copywriting and messaging ability * Experience managing: * + Outreach + Campaigns + Launch execution * Experience building scalable systems and processes **Nice to Have*** Experience in early\-stage B2B SaaS startups * Familiarity with: * + Product\-led growth + Beta testing programs + Founder\-led marketing * Experience with: * + CRM systems + Marketing automation + Landing page builders + Email platforms * Strong understanding of startup growth dynamics and GTM experimentation **What a Typical Day Looks Like*** Build and optimize launch plans * Refine positioning and messaging * Run outreach campaigns for beta users * Create landing pages and launch assets * Analyze user feedback and campaign performance * Coordinate with leadership and stakeholders * Document systems and improve launch processes **In short:** You help bring SaaS products to market by owning strategy, execution, growth, and launch operations from end to end. **Key Metrics (KPIs)*** Successful product launches * Beta user acquisition and engagement * Conversion rates across launch funnels * Pipeline and demand generation performance * Speed and quality of GTM execution * Scalability of launch systems and playbooks **Why This Role Stands Out*** First GTM hire with high ownership * Direct collaboration with startup leadership * Opportunity to shape multiple product launches * Fast\-moving, execution\-driven startup environment * Significant growth potential into: * + Head of Growth + Product Marketing Lead + GTM Director **Interview Process*** Initial Phone Screen * Video Interview with Pavago Recruiter * Client Interview with Marketing Leadership * Offer \& Background Verification **Apply Now** If you: * Love building GTM systems from scratch * Thrive in startup execution environments * Know how to launch and grow B2B SaaS products * Want ownership and direct impact This role is a strong opportunity to lead high\-impact SaaS launches and growth initiatives.