Job Summary: We are seeking a Sr Media Sales Analyst to manage digital campaigns, implement marketing strategies, and optimize performance for various advertisers at Despegar Media Solutions. Key Highlights: 1. Manages digital campaigns for Advertisers at Despegar Media Solutions. 2. Implements, optimizes, and reports on organic and paid campaigns. 3. Solves complex problems and develops innovative technological solutions. At **\#EquipoDespegar**, we are a team of outstanding professionals dedicated to creating the best experiences so that travel enriches people’s lives. We work collaboratively, get deeply involved, aren’t afraid to make mistakes, and always aim higher. **\#EquipoDespegar** means growth, development, setting ambitious goals, and never stopping until they’re achieved. We innovate, create, learn from our mistakes, and thus consolidate ourselves as Latin America’s leading travel platform. We solve complex problems and develop new technology-based solutions to remain at the forefront of the travel industry. **We have a new challenge for those who:** * Are protagonists of their professional development and seek to maximize their talent. * Centralize information and aspire to generate high-quality solutions. * Are natural “pushers” committed to making things happen. * Are demanding, competitive, refuse to settle for mere compliance, and constantly strive to surpass themselves. Currently, we are looking for a candidate to join the **Media** leadership team as a **Sr Media Sales Analyst**, based in Cancún, whose main objective will be managing digital campaigns for the various Advertisers (hotels, airlines, parks, destinations / tourism secretariats) we work with within Despegar Media Solutions. Implementation, optimization, and reporting of both organic and paid campaigns will be the most critical aspects to achieve our clients’ KPIs. ### **Key Responsibilities:** * Implement and configure complex campaigns on Google Ad Manager, DV360, Google Ads, Facebook Ads, and Despegar’s proprietary platforms. * Execute advanced technical setups: programmatic audiences, pixel tracking, custom conversions, and attribution models. * Manage monthly budgets of $50K+ USD distributed across multiple touchpoints and geographies. * Monitor critical KPIs (CPC, CPM, CTR, ROAS, LTV) with daily analysis and proactive adjustments. * Conduct systematic A/B testing on creatives, audiences, and bidding strategies. * Develop automated dashboards for real-time tracking of +20 simultaneous accounts. * Perform technical troubleshooting: tracking discrepancies, delivery issues, and viewability optimization. * Generate weekly/monthly executive reports with actionable insights for hotels, airlines, and tourist destinations. * Lead performance review meetings with advertisers, presenting data-driven strategic recommendations. * Proactively communicate alerts, scaling opportunities, and available inventory forecasts. * Lead automation initiatives to reduce manual tasks by 30%. * Collaborate with Product teams on developing new advertising formats and self-service tools. * Identify and propose integrations with new platforms (TikTok Ads, Amazon DSP, programmatic audio, etc.). ### **What We Value:** * Graduates in Industrial Engineering, Marketing, Business Administration, or related fields. * +2 years of experience in the digital ecosystem: roles in digital marketing, programmatic advertising, or ad operations. * +2 years of hands-on experience with trafficking platforms: Google Ad Manager (line item creation, creative trafficking, yield optimization), Google Ads (campaign setup, keyword management, audience targeting), DV360 (programmatic buying, audience targeting, creative management), Facebook Ads (campaign structure, pixel implementation, audience creation). * Basic-to-intermediate SQL skills for data extraction and custom reporting. * Experience in executive reporting and presentations. Creation of automated dashboards and interactive visualizations. * English (advanced) – desirable. * Portuguese is considered a plus. * The ideal candidate must possess strong communication, analytical, and account management skills. * Must be organized, detail-oriented, and capable of delivering services effectively while managing workflows in a dynamic and agile environment, consistently contributing to internal improvement initiatives alongside other team areas. ### **What Benefits Await You?** * 90 days of work-from-anywhere. * Annual performance bonus. * Comprehensive medical insurance (major and minor expenses). * Grocery vouchers. * Savings fund. * Hybrid work arrangement (2 office days per week). * Exclusive discounts on Despegar products and many more. What We Offer: \\uD83D\\uDCCCServe as part of an industry-expert company. \\uD83D\\uDCCCBelong to a team of professionals passionate about traveling and leveraging technology to enable others’ travel experiences. \\uD83D\\uDCCCJoin a team that uses technology as a pathway to innovation and opportunity resolution. \\uD83D\\uDCCCDevelop your own career in a competitive and challenging world. If you want to join a unique market team that enjoys solving problems, innovating, and creating value, join us! Make Despegar your next destination! *At Grupo Despegar, we are committed to fostering an inclusive workplace where meritocracy and equal opportunity are integral to all our talent management processes, promoting diversity as part of our continuously evolving culture.* We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.