Senior Sales Manager

Description

Position Summary: Leads sales initiatives for industrial sewing machines, developing robust product strategies to drive growth and collaborating with operations and marketing. Key Highlights: 1. Leadership in strategic sales of industrial sewing machines. 2. Cross-functional collaboration to drive business growth. 3. Team management and market strategy development. Role Overview: As the **Senior Sales Manager ISM**, you will be responsible for leading sales initiatives across a significant portion of the business, ensuring the creation and execution of strong product strategies that drive sales growth. This role supports the development of both the sales strategy and the channel support strategy. Product categories for this role include industrial sewing machines (ISM) for textile and non-textile markets, including sectors such as automotive, medical, fall protection, etc. This position focuses on the U.S. market and oversees subsidiaries in Central and South America, as well as Regions 2 and 5 (other Central American countries not covered by our subsidiaries), in terms of collaboration, managerial influence, and overall global leadership. Collaborates with the operations department on inventory forecasting and with the marketing department on product line promotion. Additionally, this role assists in managing regional sales managers, sales technical specialists, and product line managers, planning and managing time within the territory, supporting customer events and trade shows, and adhering to expense budget guidelines. Duties \& Responsibilities: Budgeting and Sales Forecasting* + Manage budget and sales forecast; assist in developing and measuring performance against objectives to ensure achievement of sales budget and profitability targets, and to drive sales growth in the assigned region and improve overall Industrial Products Division (IPD) performance. + Develop and maintain detailed sales forecasts for assigned sales territories; maintain accurate data and controls over inventory, sales figures, sales forecasts, and overhead expenses; ensure all related issues are addressed and incorporated into the monthly forecast; and assist Industrial Sewing Machine (ISM) in tracking its target budget. + Collaborate with channel partners to prioritize regular engagement with end users in the territory. + Conduct quarterly business reviews with customers and distributors. + Acquire net new customers through integrated solution and team-based selling approaches. + Identify key current end users in the territory; engage regularly with these customers to build strong relationships; continue selling to existing customers; and secure critical net new sales. Sales Strategy* + Assist in recommending sales programs, pricing, and marketing strategies to improve areas dictated by the market and develop opportunities to increase sales. + Participate in relevant industry events, including but not limited to trade shows, technology seminars, and association meetings. + Serve as the end-customer liaison with internal and external cross-functional teams within the territory. + Travel with the sales team to observe and advise during customer meetings. + Prepare monthly reports to track progress and performance; report to stakeholders as requested. Reporting and Administration* + Provide a monthly team sales progress report, detailing monthly events and maintaining all details updated weekly in the Customer Relationship Management system (Salesforce). + Manage and maintain an up-to-date calendar with at least 60 days of visibility. + Ensure team members’ calendars are also kept up to date. + Review all company CRM sales information, detailing specific sales opportunities and all relevant activity. + Analyze findings from reports and formulate strategies jointly with management, continuously monitoring and adjusting the sales strategy as needed. Additional Role Responsibilities* + Overall management of direct reports, ensuring tasks and duties are completed as required. + Draft and conduct performance evaluations. + Provide guidance, training, mentoring, coaching, and development. Experience \& Qualifications: Requirements* + Bachelor’s degree in Business, Marketing, Business Administration, or related field. + Minimum 8 years of experience in sales management of **industrial sewing machines** and related technologies for end users. **MANDATORY**. + Experience in sales management across multiple distribution channels, including distributors, dealers, etc. + Proficiency with data analytics tools such as Salesforce or Tableau. + Willingness and ability to travel domestically and internationally up to 75% of the time. + Valid U.S. B1/B2 visa and passport. + Advanced English proficiency (C1\-C2\). + Our headquarters in Mexico are located in Santa Fe, Mexico City; however, applicants may reside in Nuevo León, Coahuila, or Querétaro, as this is a non-office-based position. Skills* + Data analysis to formulate actionable recommendations + Results-oriented with strong deadline adherence + Interpersonal skills to build trusted relationships + Written and verbal communication + Self-management (ability to work independently) + Problem-solving Additional Details for This Role: **PLEASE NOTE!** This role is based in-region in Mexico but contributes as a member of Brother's Industrial Products Division and sales team with regular engagement across Mexico and the United States. As such, the language requirements outlined (a full professional fluency in Spanish and a working professional knowledge of English) are critical skills for the successful candidate. The recruiter screening and manager interviewing at minimum will be conducted fully in English. Additional interview steps may be in Spanish. To help facilitate your conversation with the recruiter and manager, you are encouraged to share your resume/CV in English. Application questions about your language skills and sales experience in this market will also be in English. Thank you, and we look forward to receiving your application!