Job Summary: We are seeking a Digital Marketing Analyst with experience in campaign execution and optimization, lead management, and performance KPI tracking. Key Highlights: 1. Experience in executing and optimizing digital campaigns. 2. Operational management of various digital advertising platforms. 3. Advertising budget administration and optimization. **GRUPO HS CAPITAL HUMANO is seeking a Digital Marketing Analyst in Lomas Verdes – Naucalpan de Juárez, State of Mexico** --------------------------------------------------------------------------------------------------------------------- At Grupo HS, we are currently looking for ***DIGITAL MARKETING ANALYST*** Requirements: Experience in executing and optimizing digital campaigns Experience in lead generation and validation. Solid knowledge of performance KPIs. Technical SEO and SEM. Operational proficiency in Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. Responsibilities: * Campaign management across: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, WhatsApp Business * Planning, monitoring, and optimization of advertising budgets * Creation, configuration, and management of campaigns * Tracking and analysis of KPIs * Validation of lead quality for the sales department * Implementation of tracking and measurement solutions * Campaign, segmentation, and landing page optimization * Preparation of reports and results analysis ***We offer:*** ***Monthly net salary of $15,000 to $17,000*** ***Statutory benefits after 6 months*** ***Hybrid work schedule: 3 days in-office, 2 days remote*** ***Work location: Av. Lomas Verdes, Naucalpan*** **Desired education level:** Bachelor’s degree – completed **Desired experience level:** Mid-level **Departmental function:** Marketing / PR / Communications **Industry:** Marketing *This vacancy originates from the Talenteca.com job board:* *https://www.talenteca.com/anuncio?j_id=69992a796200006300389488&source=indeed