Content Coordinator - Digital Marketing

Description

Position Summary: Develop, optimize, and oversee strategic (digital and offline) content to generate leads, build brand positioning, and drive conversions, ensuring message consistency and crisis management. Key Highlights: 1. Strategic role in Inbound Marketing and SEO with a conversion focus 2. End-to-end management of digital and offline content, including crisis communication 3. Cross-functional collaboration with teams and leadership of copywriters Content Coordinator Department Inbound Marketing / Content / SEO / Communications Position Objective Develop, optimize, and oversee strategic digital and offline content that contributes to lead generation, brand positioning, and conversion, ensuring message consistency during regular operations and in sensitive or crisis communication scenarios. Key Responsibilities Content Strategy and Planning Define and execute a content strategy aligned with SEO, inbound marketing, business objectives, and brand guidelines. Translate insights from search intent, digital performance, and commercial needs into actionable content plans. Participate in defining content architecture, including landing pages, topic clusters, and institutional narratives. Creation and Optimization of Digital Content Write, edit, and optimize digital content such as landing pages, blogs, program fact sheets, sales materials, and FAQs, with a focus on conversion. Apply best practices in copywriting, on-page SEO, and UX writing to improve performance metrics such as CTR, engagement, and conversion rate. Offline Content Development Create and adapt content for offline materials—including brochures, flyers, and institutional documents—ensuring consistency with digital messaging and appropriate adaptation to target audience, channel, and usage context. Crisis Manual and Sensitive Communication Collaborate in the creation, updating, and implementation of the crisis communication manual. Develop core messages, define communication tone, and establish response protocols for various scenarios, ensuring message consistency and control during critical situations. SEO and Performance Integrate strategic keywords based on search intent and collaborate cross-functionally with SEO, development, and UX/UI teams. Optimize existing content and analyze its impact on organic traffic, lead generation, and conversions. Coordination and Leadership Provide guidance and feedback to junior copywriters and external vendors, ensuring adherence to brand guidelines, institutional tone, and editorial quality standards. Collaborate with Performance, CRM, Digital Media, and Contact Center teams. Campaign and Channel Support Adapt and validate content for paid campaigns, email marketing, and automated workflows, ensuring consistency across all touchpoints—from advertisements to follow-up messages and supplementary materials. Required Technical Knowledge Persuasive copywriting, SEO (on-page and search intent), UX writing, conversion funnel management, institutional writing, and fundamentals of crisis communication. Proficiency with tools such as Search Console, Semrush, Ahrefs, AnswerThePublic, and CMS platforms like WordPress or HubSpot. Required Profile Experience 3–5 years in digital copywriting roles, with experience in conversion-focused content and inbound marketing projects. Experience in the education sector, institutional communications, or handling sensitive messaging is desirable. Skills Strategic thinking, excellent writing and synthesis ability, tone adaptability according to context, organizational skills, priority management, and collaborative work capabilities.-Requirements- Minimum Education: Higher Education – Bachelor’s Degree 3 years of experience Keywords: resident, supervisor, team leader, assistant manager, responsible person, coordinator, manager, captain, marketing, online marketing