Position Summary: Manage, optimize, and analyze digital marketing strategies by executing performance campaigns and generating insights to drive business growth. Key Highlights: 1. Digital marketing and metrics analysis experience (2–3 years). 2. Management and optimization of campaigns on Meta, TikTok, and Google Ads. 3. Digital content creation and use of AI for marketing. **Position Objective** Manage, optimize, and analyze the performance of digital marketing strategies through execution of performance campaigns, monitoring of key metrics, and generation of insights that support business decision-making and drive business growth. **Key Responsibilities:** **Digital Performance Measurement and Analysis** * Monitor and analyze key metrics (traffic, leads, CPL, CTR, conversions) across: * Website * Digital catalogs * Social media * Landing pages * Google Maps * QR codes * CRM * Email marketing campaigns (Salesforce) * Monitor and optimize landing pages, links, UTMs, and contact flows (WhatsApp, forms, and digital catalogs). **Conversion Optimization and Automation** * Implement tools and processes to automate responses to customer inquiries, feedback, and requests. * Optimize the CRM by creating and improving automation workflows for responses, lead scoring, and follow-up. **Performance Campaign Management** * Plan, execute, and optimize digital campaigns on Meta, TikTok, Google Ads, and other platforms. * Analyze results to scale, pause, or adjust campaigns based on performance. * Optimize SEO and SEM strategies through keyword definition and best practices. **Digital Materials for Channel** * Create and adapt digital content (copy, visuals, short videos) using AI tools. * Generate supporting materials for campaigns, product information, and distributor usage. **Marketing–Commercial Insights Generation** * Analyze digital metrics and correlate them with commercial outcomes to recommend product, campaign, and activation priorities. * Identify products with low digital performance or low turnover to adjust strategies or messaging. * Prepare periodic reports with analysis and recommendations for Marketing and Commercial departments. Required Profile * Completed Bachelor’s degree in Marketing, Communications, Advertising, or related field. * 2–3 years of experience in digital marketing, performance marketing, or metrics analysis. * Experience managing social media campaigns, analyzing data, and creating digital content. Knowledge and Tools * Meta Ads and TikTok Ads. * Google Ads and Google Analytics. * SEO and SEM. * Digital metrics management and analysis. * Content creation (copywriting, basic image and video editing, post scheduling). * Proficiency with automation tools and CRM systems. * Use of Artificial Intelligence tools for content generation and optimization. Competencies * Analytical thinking and results orientation. * Organization and follow-up. * Focus on continuous optimization. * Effective communication. * Teamwork and collaboration with commercial departments. Compensation and Benefits * Competitive monthly salary. * Meal vouchers. * Statutory benefits. * 48 hours paid leave. Employment Type: Full-time Salary: $22,000.00 – $28,000.00 per month Benefits: * Gym discount * Additional vacation days or paid leave * Meal vouchers Work Location: On-site