Marketing Analyst

Description

Position Summary: Support the planning of marketing strategies to promote Business Units, attract guests, and contribute to sales success. Key Highlights: 1. Participates in performance analysis of marketing initiatives 2. Collaborates with teams to ensure effective implementation of strategies 3. Assists in planning and execution of loyalty programs and promotions Description and details of responsibilities **Position Objective:** Provide support in planning marketing strategies to promote Business Units and attract guests, thereby contributing to the success of initiatives, increased sales, and brand visibility—enhancing service experience. **Responsibilities:** * Participate in performance analysis of marketing initiatives by providing data and contributing to results evaluation. * Collaborate with the Operations team to ensure effective implementation of marketing strategies across restaurants. * Assist in planning and executing loyalty programs and promotions to increase guest visit frequency and boost sales. * Contribute to managing the marketing calendar, ensuring timely planning and execution of activities and campaigns. * Collaborate closely with Carl's Jr Operations teams to ensure alignment between marketing strategies and operations. * Utilize analytical tools to evaluate campaign and marketing activity performance per brand, generating reports to support decision-making. * Support purchase order preparation via the ORACLE system to ensure appropriate payment to service providers within the department. * Verify department credit card expenses through the Apex portal, allocating charges to authorized budget accounts and processing invoices to maintain expense control. * Generate reports with specific information requested by the Area Manager to facilitate decision-making. Experience and Requirements **Requirements:** Education: Bachelor’s degree in Marketing, Business Administration, Actuarial Science, Economics, or related fields. Experience in Similar Positions: 1 year English Proficiency Level: Above 60% Work Availability: Monday to Friday, 9:00 AM to 6:00 PM Travel Availability: Yes Specific and Business Knowledge: * Proficiency in Microsoft Office Suite (Intermediate Excel). * Prior verifiable experience in marketing, services, or digital content is desirable. * Analytical mindset and service orientation. Benefits * Benefits in accordance with the Federal Labor Law (LFT) * Savings Fund * Cafeteria * Scholarships **Number of Vacancies** 1 **Department** Marketing/Advertising/Communications/PR **Employment Type** Permanent **Work Mode** On-site **Shift** Day Shift **Work Schedule** Full-time **Working Hours*** Monday to Friday **Education** Professional degree **English** Spoken: Intermediate, Written: Intermediate **Travel Availability** Yes