Digital Marketing SEO/SEM

Description

Job Summary: We are seeking a Digital Marketing SEO & SEM Specialist to implement and optimize campaigns, generate digital metrics reports, and propose strategies. Key Highlights: 1. Technical focus on campaign performance and optimization. 2. Tactical and metric-obsessed analytical mindset. 3. Ability to question structures and delve deeper into analysis. Join a great family: Digital Marketing SEO & SEM Responsibilities: * Implement Google Ads campaigns * Optimize campaigns on the platform to achieve a 100% Opti Score * Generate reports with digital metrics (CTR, Impressions, Clicks, CPM, etc.) * Develop and strategize SEO keywords; complement with Display, PMax, YouTube, etc. campaigns * Create ad copy and ad proposals for Google Ads * Monitor and interpret daily budgets * Benchmarking — market, competitor, and performance-influencing factor analysis * Weekly meetings with the Google team for account review Required Knowledge: Intermediate Excel skills, including formulas and pivot tables; Looker or Power BI preferred Familiarity with CRMs, tracking pixels, Google Tag Manager, HubSpot, Business Manager, Google Ads, TikTok Ads, Programmatic, Google Analytics, Tagging, Adserver. Blueprint Certification, Google Ads Certification Soft Skills — Assertive communication, initiative and creativity, organized, customer-service orientation, and teamwork Ideal candidates demonstrate: * Technical focus on performance * Experience optimizing campaigns—not just managing them * Critical thinking regarding metrics * Ability to question structures and avoid assumptions * Genuine curiosity about why something works—or does not work * **Tactical analytical mindset** * **Metrics-obsessed** * **Structure-questioning individual** Someone who dives into campaigns and asks: * Is the structure properly built? * Is the issue segmentation, intent, or creative? * Where is the funnel breaking down? * Which variable can I adjust to improve performance? Expertise in Marketing 360 is not mandatory. Strong analytical depth is essential. We offer a competitive salary plus benefits exceeding statutory requirements If you meet this profile, apply through this channel