Marketing Coordinator

Description

Job Summary: A marketing professional responsible for managing campaigns, coordinating content, organizing events, and analyzing metrics to optimize strategies. Key Highlights: 1. End-to-end management of marketing campaigns and calendars. 2. Coordination of promotional events and product launches. 3. Analysis of key metrics and preparation of campaign reports. RESPONSIBILITIES AND FUNCTIONS Campaign and Calendar Management: ● Manage marketing calendars and campaign checklists to ensure timely execution. ● Coordinate material delivery among creative, content, digital, and sales teams. ● Create or oversee the creation and publication of content on CMS, email, and social media. ● Develop promotional materials for use in stores, storefronts, and customer experience. Event and Promotion Organization: ● Support logistics for promotional events or product launches. ● Coordinate with vendors and partners to ensure availability of materials, personnel, and venues. ● Monitor event participation (attendance, engagement) to measure success. Content and Social Media Management: ● Maintain a marketing asset library and contact databases. ● Oversee the social media publishing calendar, ensure brand consistency, and review copy and style prior to publishing. ● Support email marketing campaign creation and analyze open rates and click-through rates. Analytics and Reporting: ● Prepare campaign reports tracking key metrics. ● Monitor metrics such as impressions, search engine rankings, clicks, cost per click (CPC), conversion rates, customer acquisition cost (CAC), and return on investment (ROI). Salary: $2,100\.00 \- $2,400\.00 per week Benefits: * Salary increases * Employee discount * Discounts and preferential pricing * Option for indefinite-term contract Workplace: On-site employment