Traffic Specialist and Content Creator

Description

Job Summary: Management of digital campaigns and development of visual content for lead generation, optimizing performance based on data. Key Highlights: 1. Opportunity for growth in digital marketing 2. Continuous training 3. Job stability Job Objective Manage digital campaigns and develop visual content (images and short videos) focused on lead generation, continuously optimizing performance based on data. Responsibilities 1. Campaign Management Configuration and monitoring of campaigns on Meta Ads and Google Ads Campaign optimization (CPL, CTR, conversions) Basic audience segmentation and budget adjustments Monitoring and analysis of key metrics 2. Content Creation Design of advertisement images Editing of short videos (Reels, TikTok, Ads) Adaptation of creatives according to performance Generation of versions for A/B testing 3. Continuous Optimization Analysis of campaign and creative performance Periodic proposal of improvements Constant iteration based on results 4. Team Collaboration Coordination with the sales department Receipt of communication guidelines Adjustments based on team feedback Tools Meta Ads / Google Ads CapCut or Premiere Canva / Photoshop / Figma Google Analytics (basic level) Profile Experience 1–3 years in digital marketing, advertising, or related fields Basic experience in paid campaigns Experience in digital content design or editing Skills Operational and execution-oriented profile Basic analytical thinking Creativity focused on results Ability to learn and adapt Competencies Results-oriented Proactivity Organization Teamwork We Offer Monthly salary of $15,000 to $22,000 Performance bonus based on results Opportunity for growth in digital marketing Continuous training Job stability. -Requirements- Minimum education: Higher education – Bachelor's degree 3 years of experience Languages: English Age: Between 25 and 50 years old Knowledge: Self-learning, Team management, Database, Facebook Ads, Google Ads, Digital marketing, Video, Performance, Management responsibility, Lead generation Willingness to travel: Yes