FASHION EDITOR

Description

Job Summary: This role focuses on trend research, market analysis, campaign styling, and visual definition of products and collections. Key Highlights: 1. Fashion and consumer trend research and analysis. 2. Development of innovative and differentiated product proposals. 3. Visual definition of collections and styling for campaigns. **1\. Trend Research and Analysis** – Continuously monitor key platforms (WGSN, Trendalytics, Pinterest Trends, Instagram, TikTok, fashion runways). – Prepare seasonal trend reports with clear rationale: cultural context, consumer behavior, and product application. – Identify relevant micro- and macro-trends aligned with the brand’s target consumer profile to deliver actionable insights and recommendations across all impacted areas. **2\. Market Understanding and Benchmarking** – Conduct direct and indirect competitive analysis in women’s fashion and accessories: pricing, collections, campaigns, and positioning. – Identify opportunities and substantiate product proposals based on purchasing behavior, with visual innovation and differentiation from competitors. – Develop mood boards, storyboards, and presentations to communicate stylistic direction to buying and marketing teams. – Integrate consumer insights into every proposal: motivations, usage occasions, lifestyle, and price sensitivity. **3\. Styling and Campaign Application** – Define outfit compositions for photo shoots, campaigns, and digital content, ensuring the product remains the focal point. – Select and propose products for campaigns in coordination with the creative and product teams. – Maintain visual consistency between collection concepts and their execution in communications. **4\. Visual Definition of Products and Collections** – Translate each collection’s creative concept into visual product proposals aligned with the brand’s DNA and commercial objectives. – Develop visual product guidelines for the buying team, specifying shapes, finishes, materials, silhouettes, details, and the collection’s aesthetic language. – Ensure consistency among campaign conceptualization, styling, and visual product selection. – Produce a collection- and/or season-specific newsletter integrating conceptualization, key customer service messages, and highlighted product selections. Salary: $14,000.00 \- $15,000.00 per month Workplace: On-site employment