Category Management Coordinator | Walmart

Description

Job Summary: Develop and implement comprehensive Category Management strategic plans to increase Nestlé brand sales by understanding consumers and the competitive landscape. Key Responsibilities: 1. Lead the CATMAN process and negotiate plans with key customers such as Walmart. 2. Identify buyer needs to develop category strategies. 3. Utilize advanced analytical tools and Space Planning. Location: CDMX \- Headquarters Office Years of Experience: 3 to 4 years English: Intermediate/Advanced **Objective:** Develop a comprehensive category strategic plan by leading the CATMAN process, grounded in deep knowledge of customer needs and objectives, consumer and shopper understanding—including motivations and behaviors—as well as the competitive environment and trends for each customer/retailer banner. The goal is to increase total category sales driven by Nestlé brands within each category. A Day in the Life of **Category Management Coordination \| Walmart:** * Negotiate and oversee execution of the comprehensive plan with the customer, aligning Nestlé’s objectives and KPIs with those of the specific retailer. * Identify and recognize the customer’s shopper needs and habits, motivations and trends, anticipating current and future demands, with the aim of comprehensively developing a category plan (portfolio, placement, communication, and pricing) targeting complete shopper satisfaction during the purchase act—thereby impacting market share and category profitability at retailers, aligned with corporate strategies per channel and brand. * Develop an appropriate product portfolio for the category across each customer banner, with deep understanding of shopper needs and purchasing habits (Shopper Insights). * Develop a shelf placement strategy based on the purchase decision tree, consumption habits, customer needs, consumption occasions, and aligned with each category’s strategies. **Required Knowledge / Experience:** * Experience as a Category Manager serving Walmart. * Intermediate\-Advanced English. * Negotiation skills. * Stakeholder management. * Proficiency in Microsoft Office, Nielsen, Space Planning, Kantar, Excel, Access, Power BI, RetailLink, and Scintilla. * Advanced-level Space Planning expertise. * Experience with advanced planograms. * Excellent analytical capability. Strong ability to deliver effective presentations. **What Will Make You Successful:** * Initiative and results orientation * Analytical skills * Insights * Courage