**Job Objective:** Research, identify, and qualify high-conversion-potential prospects using prospecting strategies, market analysis, and buyer persona profile documentation. The purpose is to contribute to demand generation by optimizing the quality and maturity of leads transferred to the sales team. **Key Responsibilities:** **1\. Buyer Persona and Target Segment Research and Documentation** * Research and document buyer persona profiles aligned with the company’s portfolio. * Analyze behaviors, needs, challenges, and motivations of target segments. * Document findings in structured profiles and share them with Marketing and Sales teams. * Identify sectors and subsectors with the highest business potential using reliable sources (databases, portals, professional networks, etc.). * Detect market changes or emerging behaviors among potential customers. * Participate in strategic sessions to align findings with demand-generation campaigns. **2\. Prospect Database Construction and Maintenance** * Create and maintain up-to-date databases of qualified prospects. * Record and classify contacts within the CRM by level of interest, industry, job title, company size, and location. * Ensure data integrity, quality, and standardization. * Clean outdated or duplicate information. * Implement mechanisms for continuous updates (lists, validations, automations). * Generate reports on database growth, segmentation, and quality. * Propose new information sources or automation tools. **3\. Prospect Qualification and Analysis** * Define qualification criteria (MQL, SQL) jointly with Marketing and Sales teams. * Assess each prospect’s conversion potential through data analysis, interactions, and interest signals. * Assign scores or tags (lead scoring) and send contextual information to the Sales department. * Monitor lead progression and prepare qualification efficiency reports. **4\. Initial Multichannel Prospecting** * Implement multichannel tactics (cold calls, personalized emails, LinkedIn messages) aimed at generating MQLs. * Draft and execute value-focused, customer-need-oriented messages. * Log all interactions in the CRM and evaluate the effectiveness of each channel. * Adjust messages and strategies together with Marketing based on market feedback. **5\. Coordination with the Sales Department** * Validate that leads meet qualification criteria before transfer. * Document all relevant information in the CRM. * Maintain ongoing communication with the Sales team to provide feedback on lead quality. * Conduct periodic review sessions and propose improvements to the Marketing–Sales workflow. * Follow up on delivered leads to assess results and effectiveness. **6\. Market Intelligence Generation** * Analyze trends, competitive movements, and environmental changes. * Identify business opportunities, gaps, or emerging sectors. * Produce market intelligence reports and analyses to support decision-making. * Keep a competitive intelligence dashboard or repository updated. **Job Requirements** * Education: Bachelor’s degree in Marketing, International Business, Administration, or related fields. * Experience: Prior experience in sales, prospecting, or lead-generation roles is desirable. * Knowledge and Tools: Proficiency in CRM tools (Salesforce, HubSpot, NetSuite, etc.). * Languages: Intermediate English (desirable) Employment Type: Full-time Salary: Up to $0\.10 per month Benefits: * Salary increases * Employee discount * Gym discount * Major medical expense insurance * Vision insurance * Dental insurance * Additional vacation days or paid leave * Food vouchers Application Question(s): * Monthly salary expectation Work Location: Hybrid remote in 45645, Las Varitas, Jal.
Juan García
Indeed · HR
Juan García
Indeed · HR
