Marketing Manager

Description

Job Summary: Shaagor is seeking a Marketing Manager to design and execute the brand's comprehensive digital strategy, manage paid campaigns, and optimize the online shopping experience. Key Responsibilities: 1. Lead the brand's comprehensive digital strategy. 2. Manage paid media campaigns with a focus on ROAS. 3. Optimize the online shopping experience and customer retention. **Shaagor is seeking a Marketing Manager in Miguel Hidalgo, Ciudad de México** -------------------------------------------------------------------------- Design and execute the brand's comprehensive digital strategy: eCommerce, social media, and paid media. Manage paid media campaigns (Meta Ads, Google Ads, TikTok Ads) with a focus on ROAS and sustainable growth. Optimize the online shopping experience: conversion, checkout flow, and retention. Lead the organic content and social media strategy aligned with the brand. Essential Requirements Proficiency in Google Ads (60%\-100%)(Google Analytics 4\)(Conversion tracking on website via Google Tag Manager or manual setup)(Campaign optimization) Proficiency in WordPress (WooCommerce)(Plugins)(Elementor)(SEO optimization and positioning)(Online purchase tracking) Video and photo editing Scriptwriting for short videos Research tracking for promotional videos. Desired Qualifications Social media management (Instagram, YouTube, Facebook, TikTok) eCommerce sales management (Mercado Libre, Amazon) Adobe Creative Suite Creation of flyers and advertising campaigns Experience in product photography and photo editing Microsoft Office Suite Initiative **Desired education level:** Bachelor’s degree or higher \- completed **Desired experience level:** Managerial level **Departmental function:** Commercial / Sales **Industry:** Marketing **Skills:** * Organization * Innovation * Responsibility *This job posting originates from the Talenteca.com job board:* *https://www.talenteca.com/anuncio?j\_id\=69c596b4360000470000fb20\&source\=indeed*