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y Remoto \n\n**Tipo de Contrato:** Indefinido\n\n**Acerca de la Oportunidad** \n\nForma parte de nuestro equipo y marca la diferencia como Copywriter en el área de Marketing Digital. Te encargarás de crear, editar y optimizar contenidos relevantes y persuasivos para distintas plataformas y audiencias, impulsando el posicionamiento de marca, la visibilidad digital y la conexión emocional con la marca. Buscamos personas proactivas, analíticas y creativas, apasionadas por la escritura y por el impacto de las palabras en la estrategia digital. Colaborarás transversalmente con diferentes equipos para transformar ideas en mensajes potentes que inspiren acción y construyan marca.\n\n**Responsabilidades – Redacción Creativa \\& Marketing de Contenidos**\n---------------------------------------------------------------------\n\n* Crear mensajes claros, atractivos y alineados a la estrategia de marca para webs, blogs, campañas digitales, redes sociales, email marketing y ads.\n* Optimizar contenidos existentes y nuevos aplicando mejores prácticas de branding, asegurando relevancia, autoridad y posicionamiento.\n* Interpretar briefing, insights de audiencia y tendencias para desarrollar conceptos creativos y storytelling diferenciado.\n* Colaborar con equipos de marketing, diseño y performance para asegurar coherencia y máxima eficiencia de los mensajes.\n* Medir y analizar el impacto de los contenidos, proponiendo mejoras basadas en datos y benchmarks del sector.\n* Supervisar y mantener la consistencia tono\\-voz en todas las piezas comunicacionales, garantizando experiencia unificada.\n* Participar activamente en workshops de co\\-creación, ideación y pruebas A/B para innovar en formatos y enfoques de comunicación.\n* Gestionar entregas de contenidos en deadline, coordinando con partners y proveedores digitales externos cuando sea necesario.\n* Impulsar una cultura creativa, inclusiva y orientada a resultados en todas las iniciativas de contenido digital.\n\n### **Requisitos – Perfil en Copywriting, Estrategia de Contenido \\& SEO**\n\n* Título universitario en Comunicación, Publicidad, Marketing, Letras, Periodismo o campos afines.\n* Al menos 3 años de experiencia comprobable como copywriter en entorno digital, agencia o empresa.\n* Sólido dominio de branding, tendencias en marketing de contenidos y redacción persuasiva.\n* Disposición para analizar datos, extraer insights y transformar métricas en mejoras de contenido.\n* Habilidades para la colaboración transversal con equipos multidisciplinarios y gestión simultánea de proyectos.\n* Comunicación oral y escrita impecable, con dominio de técnicas de storytelling y adaptación a distintos formatos y audiencias.\n* Actualización constante en herramientas digitales, plataformas martech y tendencias de contenido.\n* Nivel avanzado de inglés; se valorarán otros idiomas.\n* Compromiso con los valores de diversidad, equidad e inclusión en todos los procesos de comunicación y cultura de equipo.\n\n#### **Funciones Diarias – Copywriting, Optimización de Contenidos \\& Impacto Digital**\n\n* Proponer ideas innovadoras y mensajes clave para mejorar la visibilidad orgánica y el engagement digital.\n* Aportar en la planificación editorial, asegurando alineación con la estrategia de marketing y calendario de campañas.\n* Editar y mejorar textos para canales digitales, garantizando calidad, coherencia y cumplimiento de pautas de marca.\n* Participar en sesiones de brainstorming y co\\-creación para campañas y lanzamientos especiales.\n* Documentar aprendizajes, metodología y mejoras en la gestión de contenidos digitales.\n\n##### **Requisitos Adicionales – Oportunidad en Copywriting Digital**\n\n* Disponibilidad para integrar equipo híbrido y adaptarse a dinámica flexible.\n* Participación en evaluaciones prácticas y entrevistas enfocadas en creatividad, redacción, adaptación Web y storytelling.\n\n###### **Beneficios – Desarrollo Profesional en Copywriting \\& Marketing Digital**\n\n* Salario competitivo y plan de compensación flexible, con seguro médico desde la incorporación.\n* Formación continua en redacción digital, UX writing y nuevas tendencias en contenido.\n* Ambiente inclusivo, abierto y colaborativo; 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En este rol tendrás el reto de diseñar, implementar y optimizar estrategias digitales integradas para impulsar el crecimiento, visibilidad y rendimiento de la marca en todos los canales. Buscamos personas curiosas, analíticas y orientadas a resultados, apasionadas por las tendencias digitales y la innovación tecnológica. Inspirarás una colaboración transversal, uniendo creatividad, datos y tecnología para maximizar la performance y experiencia de usuario.\n\n**Responsabilidades – Estrategia Digital, Optimización Multicanal \\& SEO**\n--------------------------------------------------------------------------\n\n* Crear y ejecutar estrategias digitales alineadas con los objetivos del negocio, considerando insights de audiencia, innovación tecnológica y oportunidades de mercado.\n* Liderar la optimización de canales digitales, con especial atención en Sitios, SEO, SEM, contenido, redes sociales, email marketing y performance ads.\n* Analizar datos, interpretar tendencias digitales y comportamiento de usuario para tomar decisiones informadas y enfocadas en resultados.\n* Colaborar con equipos de creatividad, data, marketing y desarrollo para transformar briefings en experiencias digitales impactantes.\n* Implementar metodologías de growth hacking, experimentación y A/B testing para escalar iniciativas y maximizar KPIs clave de tráfico, conversión y engagement.\n* Monitorizar, reportar y optimizar campañas digitales, proponiendo mejoras continuas a partir del análisis de resultados y benchmarks.\n* Gestionar relaciones efectivas con agencias, partners tecnológicos y proveedores digitales, garantizando una comunicación eficiente y cumplimiento de deadlines.\n* Impulsar una cultura de aprendizaje, innovación y diversidad dentro del equipo y los procesos digitales.\n* Elaborar reportes periódicos y presentaciones ejecutivas para stakeholders estratégicos.\n\n### **Requisitos – Perfil Profesional y Competencias en Estrategia Digital**\n\n* Título universitario en Marketing Digital, Comunicación, Ingeniería, Publicidad, Tecnología, Administración o áreas afines.\n* Mínimo 3 años de experiencia en estrategia y ejecución digital en empresas o agencias.\n* Dominio avanzado en SEO, SEM, analítica digital (Google Analytics, Data Studio), Social Media, Content Marketing y herramientas de gestión de campañas.\n* Capacidad para analizar grandes volúmenes de datos, identificar tendencias y transformar insights en acciones concretas.\n* Habilidades comprobadas de trabajo colaborativo y gestión de proyectos interdisciplinarios.\n* Excelentes dotes de comunicación oral y escrita, con enfoque en storytelling y persuasión digital.\n* Conocimiento actualizado en tecnologías digitales, CRO, automatización y plataformas martech.\n* Nivel avanzado de inglés; se valoran otros idiomas.\n* Compromiso con la diversidad, equidad e inclusión dentro de la cultura empresarial y las comunicaciones digitales.\n\n#### **Funciones Diarias – Optimización de Canales, Análisis Digital \\& Estrategia SEO**\n\n* Auditar la presencia digital e identificar oportunidades de posicionamiento SEO y optimización de contenidos.\n* Supervisar la ejecución de campañas pagadas y orgánicas, monitoreando KPIs y ajustando estrategias en tiempo real.\n* Preparar y facilitar workshops de innovación, co\\-creación y actualización digital interna.\n* Mantener documentación detallada sobre resultados, aprendizajes y nuevas tendencias en el ámbito digital.\n* Colaborar activamente con los equipos técnicos y creativos para implementar tácticas de mejora en UX, conversiones y visibilidad online.\n\n##### **Requisitos Adicionales – Oportunidad en Estrategia Digital \\& SEO**\n\n* Disponibilidad para trabajar bajo un esquema híbrido y flexible.\n* Participación en procesos de selección que incluyen pruebas técnicas, sesiones prácticas y entrevistas sobre análisis, innovación digital y creatividad.\n\n###### **Beneficios – Desarrollo Profesional en Estrategia Digital**\n\n* Salario competitivo, plan de compensación flexible y cobertura médica desde el inicio.\n* Acceso a formación continua en herramientas, metodologías y tendencias digitales.\n* Ambiente inclusivo, colaborativo y diverso, con proyectos digitales innovadores a nivel global.\n* Visibilidad para desarrollar carrera profesional en el área digital y participar en proyectos internacionales de alto impacto.","price":"Salario negociable","unit":"per year","currency":null,"company":"Indeed","language":"es","online":1,"infoType":1,"biz":"jobs","postDate":"1766059316000","seoName":"Digital+Strategist","supplement":null,"author":null,"originalPrice":null,"soldCnt":null,"topSeller":null,"source":1,"cardType":null,"action":"https://mx.ok.com/es/city-totutla/cate-testing-quality-assurance/digital%2Bstrategist-6473483975334712/","localIds":"30","cateId":null,"tid":null,"logParams":{"tid":"208bbd33-6e3c-481d-a0b0-f170b547eb15","sid":"0d2d661f-fbd8-43fc-8cbb-84d05c8b6cec"},"attrParams":{"summary":null,"highLight":["Diseñar e implementar estrategias digitales","Optimizar canales y SEO","Liderar proyectos multicanal"],"employment":[{"icon":"https://sgj1.ok.com/yongjia/bkimg/8hvituaa__w72_h72.webp","name":"Tipo de empleo","value":"Tiempo completo","unit":null},{"icon":"https://sgj1.ok.com/yongjia/bkimg/is8j0f44__w72_h72.webp","name":"Modalidad de trabajo","value":"Presencial","unit":null},{"icon":"https://sgj1.ok.com/yongjia/bkimg/ji66qqr0__w72_h72.webp","name":null,"value":"Xalapa-Enríquez,Veracruz","unit":null}]},"addDate":1765740935572,"categoryName":"Pruebas y Garantía de Calidad","postCode":null,"secondCateCode":"info-comm-technology","kycTag":null,"pictureUrls":null,"isFavorite":false},{"category":"1261,1278,1655","location":"C 20 de Noviembre 7, 23 de Marzo, 91153 Xalapa-Enríquez, Ver., Mexico","infoId":"6473483978598612","pictureUrl":"https://uspic3.ok.com/logo/ineed.png","videos":null,"title":"Front End Developer","content":"**Ubicación:** Híbrido – Sede principal en ciudad con opción de trabajo remoto \n\n**Tipo de Contrato:** Indefinido\n\n\n**Desafío Profesional** \n\n¿Te apasiona la experiencia de usuario, disfrutas construyendo interfaces web modernas y te motiva impactar positivamente mediante el desarrollo frontend? Si te inspiran los retos tecnológicos, la colaboración interdisciplinaria y la mejora continua, este es tu lugar. Buscamos una persona creativa, analítica y con iniciativa para crear experiencias digitales atractivas, eficientes y accesibles, integrando las mejores prácticas y las últimas tendencias en desarrollo de Front End.\n\n\n\n**Responsabilidades – Desarrollo Front End, Diseño de Interfaces y Optimización de UX/UI**\n------------------------------------------------------------------------------------------\n\n\n* Participar activamente en el análisis, diseño, desarrollo e implementación de interfaces web intuitivas y escalables.\n* Colaborar estrechamente con equipos de UX/UI, backend, producto y data para transformar requerimientos funcionales en soluciones visuales de alta calidad.\n* Garantizar la accesibilidad, rendimiento y cumplimiento de estándares web en todas las entregas.\n* Integrar APIs, servicios REST y herramientas de terceros asegurando la robustez y seguridad de la experiencia Front End.\n* Realizar pruebas, identificar y solucionar incidencias técnicas o de usabilidad en entornos de desarrollo y producción.\n* Aplicar buenas prácticas de documentación, control de versiones y revisión de código.\n* Aportar en la definición e implementación de componentes reutilizables y sistemas de diseño.\n\n### **Requisitos Deseados – Tecnologías Front End, Frameworks y Desarrollo Web Avanzado**\n\n\n* Título universitario en Ingeniería, Diseño, Ciencias de la Computación o áreas afines.\n* Al menos3 años de experiencia comprobable en desarrollo Front End o creación de aplicaciones web interactivas.\n* Manejo avanzado de HTML5, CSS3/SASS y JavaScript moderno (ES6\\+), así como frameworks/librerías como React, Vue, Angular o similares.\n* Experiencia en integración con APIs, manejo de estados globales y consumo de datos en tiempo real.\n* Conocimientos sólidos en web performance, responsive design, testing (Jest, Cypress u otras) y técnicas de optimización.\n* Familiaridad en control de versiones con Git y flujos de CI/CD para despliegue continuo.\n* Valorable 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