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mueve ventas, no en volumen operativo.\n\n* Coordinar a la agencia creativa bajo un enfoque estratégico trimestral.\n\n**Objetivo:** Garantizar coherencia de narrativa, mensaje y concepto maestro.**Objetivo:** Asegurar generación de demanda alineada al perfil de cliente ideal.**Objetivo:** Evitar esfuerzos aislados o contradictorios.**Objetivo:** Lograr agilidad operativa sin perder control ni foco estratégico.**Objetivo:** Asegurar consistencia visual, de mensaje y de propósito.**Objetivo:** Evitar saturación operativa y dispersión de recursos.**Objetivo:** Facilitar la toma de decisiones del prospecto.**Objetivo:** Tomar decisiones basadas en datos, no en percepciones.**Objetivo:** Mejorar conversión y velocidad de venta.**Objetivo:** Habilitar al equipo comercial con herramientas efectivas.**Objetivo:** Eliminar fricciones y pérdidas de información entre áreas.**Objetivo:** Incrementar productividad sin inflar estructura.**Objetivo:** Mantener ritmo de ejecución y respuesta rápida.**Objetivo:** Facilitar decisiones tácticas y estratégicas.**Objetivo:** Asegurar disciplina operativa y corrección oportuna.**Objetivo:** Mantener gobernanza y enfoque institucional.**Objetivo:** Reducir dependencia de personas y fortalecer el sistema.**Objetivo:** Asegurar que marketing siempre habilite la venta.KPIs DEL PUESTO (NIVEL COORDINADOR DE MARKETING).\n\n* Coordinar a la agencia digital en estrategia, KPIs y funnel.\n* Integrar estrategias creativa y digital en un solo plan ejecutable.\n* Orquestar la ejecución del equipo interno de marketing.\n* Supervisar la correcta ejecución de campañas y materiales comerciales.\n* Priorizar iniciativas de marketing según impacto comercial esperado.\n* Asegurar coherencia entre mensaje, canal y etapa del proceso comercial.\n* Medir el desempeño de campañas y acciones de marketing.\n* Ajustar tácticas de marketing según resultados y retroalimentación comercial.\n* Coordinar la producción de materiales para ventas internas y 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incidencias.\n\nObjetivo: ≥ 90% satisfacción.\n\nRECOMENDACIONES PARA QUE EL PUESTO FUNCIONE CORRECTAMENTE.\n\nDefinir una meta de ventas clara y alcanzable desde el primer mes.\n\nEstablecer un esquema de comisiones sencillo y motivador, ligado a ventas cobradas.\n\nImplementar un CRM básico (aunque sea en Excel o Google Sheets) para control de prospectos y clientes.\n\nCapacitar al puesto en productos, servicios y argumentación comercial durante su primer mes.\n\nDefinir tiempos máximos de respuesta a clientes (SLA comercial).\n\nAsignar una cartera de clientes clara, evitando duplicidades.\n\nEstablecer reuniones breves semanales de seguimiento comercial.\n\nVincular comisiones al cumplimiento de KPIs clave (ventas, seguimiento y cobranza).\n\nDocumentar procesos de venta, cotización y postventa.\n\nReconocer públicamente el cumplimiento de metas para reforzar motivación.\n\nTipo de puesto: Tiempo completo\n\nSueldo: A partir de $12,000\\.00 al mes\n\nLugar de trabajo: Empleo 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