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Este no es simplemente un puesto de gestor de anuncios: deberás analizar todo el recorrido del cliente, desde la primera impresión hasta la conversión y la generación de referidos. Contarás con presupuesto, autonomía y acceso directo a los fundadores para actuar con rapidez.\nBuscamos a alguien capaz de construir embudos, no solo campañas.\n**Lo que harás**\n------------------\n* Construir y escalar la adquisición pagada en Meta y Google (y otros canales) para el mercado estadounidense\n* Diseñar y probar experiencias integrales de embudo: páginas de destino, imanes de captación de leads, secuencias de nutrición\n* Ser responsable de las métricas CAC, LTV y período de recuperación; informar directamente a la dirección sobre eficiencia\n* Colaborar con el equipo creativo para redactar y perfeccionar conceptos publicitarios basados en datos de rendimiento\n* Realizar experimentos estructurados: pruebas de audiencias, pruebas creativas, pruebas de ofertas\n* Identificar nuevos canales, optimizaciones y palancas de crecimiento más allá de los medios pagados (afiliados, asociaciones, referidos)\n**Requisitos**\n----------------\n* 4+ años gestionando campañas de rendimiento B2C con presupuesto significativo (500.000 dólares/año o más)\n* Experiencia práctica en Meta Ads y Google Ads (Búsqueda, YouTube, PMAX)\n* Trayectoria comprobada construyendo embudos de adquisición, no solo optimizando los existentes\n* Experiencia previa en negocios de suscripción o del sector educativo es un plus\n* Piensas en términos de embudos, no solo de anuncios: conversión en páginas de destino, secuencias de correo electrónico, bucles de retención\n**Eres un excelente candidato si**\n-------------------------\n* Te sientes cómodo asumiendo la responsabilidad de los números y explicando por qué han variado\n* Implementas pruebas rápidamente, sin esperar a configuraciones perfectas\n* Eres honesto acerca de lo que funciona y lo que no\n* Gestionas múltiples proyectos simultáneamente sin descuidar ninguno\n**Qué ofrecemos**\n-----------------\n* Salario competitivo (según experiencia y ubicación)\n* Modalidad remota desde el inicio para este puesto\n* Participación accionaria\n* Acceso directo a los fundadores y al equipo directivo\n* Entorno de alto crecimiento: estamos escalando rápidamente\n**Ubicación**\n------------\nRemota, con base en Estados Unidos.\n**Proceso**\n-----------\n* Llamada de preselección\n* Primera entrevista con el Vicepresidente de Marketing / Líder de Rendimiento\n* Segunda entrevista con el cofundador\n* Tarea de estudio de caso\n**Nuestros valores**\n**PON PRIMERO LA INTEGRIDAD** La honestidad importa. 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Somos más fuertes como equipo, así que inspira, apoya y respeta a los demás.\n**Por qué te encantará trabajar aquí**\nSomos un equipo comprometido con la misión de transformar la educación para mejor. Unirte a MES significa formar parte de algo ambicioso, dinámico y profundamente significativo. 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