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Nuestros valores son consignas inspiradoras que nos recuerdan por qué estamos aquí y alimentan todo lo que hacemos.\n\n \n\nNuestra búsqueda de lo mejor comienza con la innovación y con la misión de nuestro equipo de ser los mejores. Con nosotros, obtienes la libertad de ir más lejos —sin importar tu rol. Eso significa desarrollar, entregar y vender productos y herramientas digitales de vanguardia que permitan a los mejores rendir aún mejor.\n\n \n\nSi actualmente eres compañero de trabajo de Under Armour, postúlate a este puesto en el **Sitio de Carreras Interno aquí.**\n\n**Propósito del puesto**\n-------------------\n\n\nComo Gerente de Marketing Directo al Consumidor (DTC) para México, liderarás la estrategia y ejecución de marketing en todas las tiendas y outlets de Under Armour de propiedad y operación propia (O&O). Este puesto requiere una combinación única de construcción de marca y enfoque comercial: elevar las historias de productos impulsadas por la innovación en entornos minoristas premium, mientras impulsa el tráfico, la conversión y la rotación de inventario tanto en canales de precio completo como en canales orientados al valor.\n\n\nSerás responsable de ofrecer experiencias convincentes para los consumidores en las tiendas físicas, asegurando que cada campaña, experiencia y punto de contacto refleje la marca Under Armour y contribuya a los resultados comerciales. Trabajarás estrechamente con Operaciones de Tienda, Merchandising Visual, Planificación y Marketing de Marca para alinear narrativas y desempeño.\n\n**Tu impacto**\n---------------\n\n\nEstrategia y ejecución de marketing minorista\n\n* Serás responsable del calendario y estrategia estacionales de marketing minorista para todas las tiendas y outlets O&O de Under Armour en México.\n* Liderarás el desarrollo de campañas integrales dentro de las tiendas que den vida a las historias de marca —especialmente las narrativas sobre innovación y rendimiento de los productos—.\n* Crearás estrategias de marketing diferenciadas para tiendas de precio completo y outlets, adaptadas a sus distintos comportamientos de consumo y objetivos comerciales.\n\n \n\nNarrativa de innovación y experiencia de marca\n\n* Colaborarás con el equipo de marca para adaptar localmente las campañas globales de marca e innovación dentro del entorno minorista.\n* Asegurarás que las tiendas reflejen los momentos clave de la marca (lanzamientos, momentos con atletas, temporadas deportivas) con coherencia, creatividad e impacto.\n* Colaborarás con Merchandising Visual y Operaciones Minoristas para potenciar la experiencia dentro de la tienda mediante contenidos, imágenes y activaciones con identidad de marca.\n\n \n\nAlineación comercial e impulso del tráfico\n\n* Traducirás los objetivos de tráfico, ventas e inventario en acciones de marketing, equilibrando la narrativa de marca con tácticas de marketing orientadas al desempeño.\n* Alinearás con los equipos de Planificación y Tiendas las estrategias promocionales y las iniciativas impulsoras de ventas (por ejemplo, regreso a clases, temporada navideña, picos de ventas en outlets).\n* Identificarás los principales factores para incrementar el número de visitantes y mejorar la conversión en todas las ubicaciones.\n\n \n\nColaboración interfuncional y preparación minorista\n\n* Colaborarás estrechamente con los gerentes de tienda, Operaciones Minoristas y equipos de Merchandising para garantizar la ejecución fluida y la preparación de las campañas.\n* Coordinarás con los equipos de LATAM y Global para obtener kits de herramientas, recursos y alineación de campañas.\n* Colaborarás con agencias y proveedores para la producción, logística y ejecución local según sea necesario.\n\n \n\nMedición y optimización\n\n* Definirás indicadores clave de desempeño (KPI) y harás seguimiento al desempeño del marketing por tienda/canal (tráfico, tasa de conversión, tamaño del carrito, impacto de eventos, etc.).\n* Presentarás resúmenes y análisis posteriores a cada campaña, utilizando los hallazgos para optimizar futuras iniciativas.\n* Identificarás proactivamente oportunidades para mejorar el retorno de la inversión (ROI) y elevar el estándar del marketing minorista.\n**Cualificaciones**\n------------------\n\n\nTítulo universitario en Marketing, Administración de Empresas o campo afín.\n\n* Experiencia de 6 a 8 años en marketing minorista, directo al consumidor (DTC) o comercial, preferiblemente en marcas de indumentaria, artículos deportivos o estilo de vida.\n* Trayectoria comprobada liderando estrategias de marketing tanto para formatos minoristas premium como orientados al valor.\n* Sólida comprensión de los KPI minoristas y capacidad para equilibrar la construcción de marca con la ejecución comercial.\n* Experiencia gestionando activaciones dentro de tiendas, kits de herramientas minoristas y ejecución de campañas en múltiples ubicaciones.\n* Capacidad altamente colaborativa y comodidad trabajando interfuncionalmente con equipos de tienda, marca y merchandising.\n* Excelentes habilidades de gestión de proyectos y organización.\n* Dominio fluido del español; conocimientos sólidos de inglés.\n* Pasión por el deporte, la innovación y la creación de experiencias significativas para los consumidores.\n**Ubicación del puesto**\n----------------------\n\n* **Ubicación:** El candidato seleccionado debe residir a una distancia razonable para trasladarse a nuestra oficina en México.\n* **Horario de trabajo:** Este puesto sigue un modelo híbrido que requiere 3 días presenciales por semana hasta el 5 de septiembre de 2025. A partir del 8 de septiembre de 2025, el requisito presencial aumentará a 4 días por semana.\n**Reubicación**\n--------------\n\n* No se ofrece reubicación.\n**Beneficios y ventajas**\n---------------------\n\n* Descuentos en mercancía de Under Armour.\n* Licencia de maternidad y licencia parental para compañeros de trabajo elegibles.\n* Beneficios y recursos relacionados con la salud y el bienestar físico —Ofrecemos a nuestros compañeros de trabajo programas en todo el país destinados a fomentar la actividad física y el bienestar integral.\n**Nuestro compromiso con la igualdad de oportunidades**\n---------------------------------------\n\n\nEn Under Armour, estamos comprometidos a proporcionar un entorno de respeto mutuo donde las oportunidades de empleo sean iguales para todos los solicitantes y compañeros de trabajo, sin distinción alguna por raza, color, religión o creencias, sexo, embarazo (incluidos parto, lactancia y condiciones médicas relacionadas), origen nacional, edad, discapacidad física o mental, estado civil, orientación sexual, identidad de género, expresión de género, información genética (incluidas características y pruebas), condición militar o de veterano, estado familiar o paterno, ni ninguna otra característica protegida por la ley aplicable. En Under Armour buscamos reclutar, desarrollar y retener a las personas más talentosas, representando una amplia variedad de orígenes y perspectivas. 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