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Trabajará en coordinación estrecha con áreas de estrategia, creatividad y cuentas, identificando tendencias, insights y oportunidades de optimización en campañas y presencia online de marcas.\n\n**Responsabilidades – Social Media Listening, Análisis de Datos y Reportes**\n----------------------------------------------------------------------------\n\n* Monitorear y administrar datos de menciones, interacciones y métricas clave en plataformas como Facebook, X, Instagram, TikTok, YouTube y foros especializados, utilizando herramientas avanzadas de **social listening**.\n* Analizar conversaciones y tendencias relevantes alrededor de marcas, industrias, productos y competencia, identificando temas críticos y oportunidades.\n* Diseñar, desarrollar y presentar **reportes periódicos de performance social, brand health y sentiment analysis** adaptados a los objetivos de cada cliente.\n* Colaborar con equipos creativos y de estrategia para transformar hallazgos en recomendaciones tácticas y mejoras de contenido.\n* Customizar dashboards, alertas y sistemas de monitoreo a la medida de campañas, lanzamientos o situaciones de crisis.\n* Garantizar la calidad, integridad y consistencia de los datos a lo largo del proceso de captura, integración, análisis y presentación.\n* Identificar patrones, oportunidades y riesgos a partir de grandes volúmenes de datos estructurados y no estructurados.\n* Capacitar y acompañar a equipos en el uso adecuado de herramientas de social listening y dashboards de monitoreo.\n\n### **Requisitos Clave – Data Management, Social Listening y Reporting**\n\n* Experiencia demostrable (mínimo 2 años) en **gestión de datos, análisis digital, social listening o monitoreo en agencias, consultoras o grandes marcas**.\n* Manejo avanzado de al menos dos herramientas líderes de **social listening** (Ej: Brandwatch, Talkwalker, Sprinklr, Digimind, Meltwater), así como conocimiento profundo de analítica de redes sociales.\n* Capacidad para transformar datos cuantitativos y cualitativos en reportes claros, visuales y orientados a la toma de decisiones.\n* Dominio de Excel, Google Sheets y plataformas de visualización de datos (Tableau, Data Studio o Power BI deseable).\n* Habilidades sólidas de comunicación escrita y oral, argumentando hallazgos en lenguaje claro para distintas audiencias.\n* Sensibilidad para identificar riesgos reputacionales, tendencias emergentes y oportunidades de engagement en ecosistemas digitales.\n* Nivel intermedio de inglés para lectura y extracción de insights en mercados internacionales (deseable).\n\n#### **Soft Skills y Competencias – Data Analytics, Social Media y Trabajo en Equipo**\n\n* Enfoque metódico, orientado a resultados y atención rigurosa al detalle.\n* Pensamiento crítico, analítico y capacidad de síntesis.\n* Colaboración y comunicación asertiva con equipos multidisciplinarios.\n* Organización, disciplina y autogestión para balancear múltiples proyectos y deadlines.\n* Proactividad para 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