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Wenceslao Sánchez de la Barquera 7A, zona dos extendida, Villas del Sur, 76040 Santiago de Querétaro, Qro., Mexico","infoId":"6384553174246512","pictureUrl":"https://uspic3.ok.com/logo/ineed.png","videos":null,"title":"Marketing Sr Specialist","content":"Role Overview:\n\nEl cargo de Especialista en Marketing LATAM, es responsable crear y supervisar campañas integradas (digitales o en eventos), optimizar los recursos destinados a Marketing (promocionales, proveedores, entre otros.) y fortalecer las alianzas con los clientes internos y externos. \n\nEsta función utiliza estrategias y medios de marketing específicos (por ejemplo, medios impresos, audiovisuales, digitales) para lanzar, posicionar productos y servicios en un sector, e identifica e implementa estrategias y programas de marketing en colaboración con los equipos técnicos y de ventas. \n\nEl/La candidato/a ideal combina experiencia en marketing con excelentes habilidades de comunicación y gestión de proyectos, y aporta un profundo conocimiento del marketing en los diferentes eventos que se deben gestionar (internos y externos). \n\nLa posición es basada en Querétaro\\- México.\nYou Will:\n* Desarrollar y supervisar las estrategias digitales y de participación de eventos.\n* Administrar el presupuesto de marketing, asegurando un uso eficiente de los recursos.\n* Mantenerse a la vanguardia de las plataformas y tendencias emergentes para garantizar que las campañas sean innovadoras, efectivas y estén alineadas con los objetivos de PIC.\n* Actuar como punto de contacto principal con las diferentes asociaciones que organizan los eventos más sobresalientes del sector porcino en Latinoamérica.\n* Planificar y gestionar temporalidad de los materiales que son requerido para promocionar la marca con clientes internos de PIC y/o eventos.\n* Administrar relación con proveedores de impresión, stands, publicidad exterior o eventos.\n* Crear, planificar, ejecutar y optimizar las campañas de publicidad digital en todas las plataformas, incluyendo las creadas de manera colaborativa con agencia externa.\n* Analizar los KPI y las métricas; mejorar las conversiones e impulsar la participación mediante la generación de reportes mensuales con análisis de resultados y propuestas de mejora.\n* Manejo de redes sociales y herramientas ya usadas por la empresa (email marketing, streamyard, youtube, linkedin, Facebook, Instagram).\n* Diseño de materiales gráficos y contenido visual para redes sociales, medios impresos y stands.\n* Coordina las publicaciones internas que son difundidas vía correo oficial PIC LATAM (análisis de la industria, estadísticas de mercado, precios del cerdo, boletín interno, invitación a eventos internos, etc.).\n* Gestión de contactos recibidos desde canales digitales oficiales de la empresa y los direcciona a los equipos correspondientes.\n\n\nRequirements:\n* Egresado de Licenciatura en Mercadotecnia, Ciencias de la Comunicación o afín.\n* 3 años de experiencia, de preferencia con conocimiento en el sector agrícola.\n* Idioma: inglés avanzado.\n* Experiencia en gestión de eventos presenciales, desde creación del concepto central, diseños, promocionales, contratación de proveedores, manejo de agencias externas.\n* Experiencia práctica en manejo de herramientas digitales, que incluyen: Google Analytics 4 (GA4\\), Looker Studio, Meta Ads Manager, HubSpot Analytics.\n* Manejo de Google Ads (Búsqueda, Display, YouTube), Administrador de meta anuncios, campañas en LinkedIn.\n* Diseñar materiales gráficos utilizando herramientas como Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects) y Canva.\n* Planificación y programación de contenidos; WIX, Trello, Asana, CRM, Mycrosoft CE.\n* IA y automatización de marketing.\n* Creatividad e innovación.\n* Capacidad para resolver problemas y toma de decisiones.\n* Trabajo en equipo y colaboración.\n\n\nBusiness Overview:\n**Genus** se esfuerza por proporcionar a los productores de carne de vacuno, leche y cerdo un ganado reproductor superior que permita la producción de proteínas animales asequibles y nutritivas para los consumidores. **PIC** es la división porcina con la misión de ser pionera en la mejora genética animal para ayudar a alimentar al mundo.\nEn la actualidad, **PIC** abastece a más del 70% de los principales productores de carne de cerdo del mundo. Empleamos directamente a personas en 18 países de todo el mundo y nuestros productos están disponibles en más de 50 países de todo el mundo. Somos un equipo diverso, desde científicos a equipos de ventas, pasando por personal de producción y atención al cliente, y a todos nos une la pasión por producir carne de cerdo nutritiva y asequible y el compromiso con la mejora continua.\nEqual Employment Opportunities:\n\nGenus es un empleador que ofrece igualdad de oportunidades. De acuerdo con la ley antidiscriminación, el propósito de esta política es hacer efectivos estos principios y mandatos. Genus prohíbe la discriminación y el acoso de cualquier tipo y ofrece igualdad de oportunidades de empleo a los empleados y candidatos sin distinción de raza, color, religión, sexo, orientación sexual, identidad o expresión de género, embarazo, edad, origen nacional, estado de discapacidad, información genética, condición de veterano protegido o cualquier otra característica protegida por la ley. 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