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mueve ventas, no en volumen operativo.\n\n* Coordinar a la agencia creativa bajo un enfoque estratégico trimestral.\n\n**Objetivo:** Garantizar coherencia de narrativa, mensaje y concepto maestro.**Objetivo:** Asegurar generación de demanda alineada al perfil de cliente ideal.**Objetivo:** Evitar esfuerzos aislados o contradictorios.**Objetivo:** Lograr agilidad operativa sin perder control ni foco estratégico.**Objetivo:** Asegurar consistencia visual, de mensaje y de propósito.**Objetivo:** Evitar saturación operativa y dispersión de recursos.**Objetivo:** Facilitar la toma de decisiones del prospecto.**Objetivo:** Tomar decisiones basadas en datos, no en percepciones.**Objetivo:** Mejorar conversión y velocidad de venta.**Objetivo:** Habilitar al equipo comercial con herramientas efectivas.**Objetivo:** Eliminar fricciones y pérdidas de información entre áreas.**Objetivo:** Incrementar productividad sin inflar estructura.**Objetivo:** Mantener ritmo de ejecución y respuesta rápida.**Objetivo:** Facilitar decisiones tácticas y estratégicas.**Objetivo:** Asegurar disciplina operativa y corrección oportuna.**Objetivo:** Mantener gobernanza y enfoque institucional.**Objetivo:** Reducir dependencia de personas y fortalecer el sistema.**Objetivo:** Asegurar que marketing siempre habilite la venta.KPIs DEL PUESTO (NIVEL COORDINADOR DE MARKETING).\n\n* Coordinar a la agencia digital en estrategia, KPIs y funnel.\n* Integrar estrategias creativa y digital en un solo plan ejecutable.\n* Orquestar la ejecución del equipo interno de marketing.\n* Supervisar la correcta ejecución de campañas y materiales comerciales.\n* Priorizar iniciativas de marketing según impacto comercial esperado.\n* Asegurar coherencia entre mensaje, canal y etapa del proceso comercial.\n* Medir el desempeño de campañas y acciones de marketing.\n* Ajustar tácticas de marketing según resultados y retroalimentación comercial.\n* Coordinar la producción de materiales para ventas internas y 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o servicio.\n\nObjetivo: Mantener comunicación clara y confianza.\n\nApoyar en el proceso de facturación de las ventas realizadas.\n\nObjetivo: Asegurar facturación correcta y oportuna.\n\nDar seguimiento básico a la cobranza de clientes asignados.\n\nObjetivo: Contribuir al flujo de efectivo.\n\nAtender incidencias o dudas postventa.\n\nObjetivo: Garantizar satisfacción del cliente.\n\nDetectar oportunidades de venta recurrente o cruzada.\n\nObjetivo: Incrementar el ticket promedio por cliente.\n\nApoyar la ejecución de promociones y campañas comerciales.\n\nObjetivo: Impulsar la rotación de productos o servicios.\n\nActualizar la base de datos de clientes y prospectos.\n\nObjetivo: Mantener información confiable y actualizada.\n\nElaborar reportes de ventas y seguimiento comercial.\n\nObjetivo: Medir desempeño y resultados.\n\nCumplir metas individuales y del área comercial.\n\nObjetivo: Contribuir al crecimiento de la empresa.\n\nRespetar políticas comerciales, precios y lineamientos internos.\n\nObjetivo: Mantener control y coherencia operativa.\n\nRepresentar a Soportec con ética y profesionalismo.\n\nObjetivo: Fortalecer la imagen y reputación de la empresa.\n\nKPIs DEL PUESTO.\n\nCumplimiento de meta de ventas mensual.\n\nFórmula: Ventas logradas / Meta establecida x 100\\.\n\nObjetivo: ≥ 100%.\n\nTasa de cierre de cotizaciones.\n\nFórmula: Ventas cerradas / Cotizaciones enviadas x 100\\.\n\nObjetivo: ≥ 25% – 35%.\n\nNúmero de cotizaciones enviadas al mes.\n\nObjetivo: Mínimo 40–60 cotizaciones mensuales.\n\nTiempo promedio de seguimiento a prospectos.\n\nObjetivo: Máximo 24–48 horas por contacto.\n\nClientes nuevos captados al mes.\n\nObjetivo: Mínimo 5–10 clientes nuevos mensuales.\n\nVentas recurrentes o repetidas.\n\nObjetivo: ≥ 30% de las ventas mensuales.\n\nErrores administrativos o comerciales.\n\nObjetivo: 0 errores en cotización, precios o facturación.\n\nNivel de satisfacción del cliente.\n\nMedición: Retroalimentación directa o incidencias.\n\nObjetivo: ≥ 90% satisfacción.\n\nRECOMENDACIONES PARA QUE EL PUESTO FUNCIONE CORRECTAMENTE.\n\nDefinir una meta de ventas clara y alcanzable desde el primer mes.\n\nEstablecer un esquema de comisiones sencillo y motivador, ligado a ventas cobradas.\n\nImplementar un CRM básico (aunque sea en Excel o Google Sheets) para control de prospectos y clientes.\n\nCapacitar al puesto en productos, servicios y argumentación comercial durante su primer mes.\n\nDefinir tiempos máximos de respuesta a clientes (SLA comercial).\n\nAsignar una cartera de clientes clara, evitando duplicidades.\n\nEstablecer reuniones breves semanales de seguimiento comercial.\n\nVincular comisiones al cumplimiento de KPIs clave (ventas, seguimiento y cobranza).\n\nDocumentar procesos de venta, cotización y postventa.\n\nReconocer públicamente el cumplimiento de metas para reforzar motivación.\n\nTipo de puesto: Tiempo completo\n\nSueldo: A partir de $12,000\\.00 al mes\n\nLugar de trabajo: Empleo 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