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La persona será responsable de establecer y fortalecer relaciones con médicos especialistas en oftalmología y otros profesionales de la salud, presentando el portafolio terapéutico del laboratorio y asegurando una comunicación alineada con las necesidades clínicas del mercado mexicano.\n\nEl candidato ideal deberá contar con habilidades comerciales, incluyendo pensamiento estratégico, negociación y prospección de clientes, uso de herramientas digitales y capacidad para identificar oportunidades de crecimiento. Buscamos perfiles orientados a resultados, con empatía hacia las necesidades de los especialistas, capaces de convertir insights clínicos en mensajes de valor que impulsen la adopción, prescripción y lealtad hacia las soluciones terapéuticas del laboratorio.\n\n**Actividad promocional en consultorio médico**\n\n· Apegarse a la estrategia de marketing promocional con 9 médicos diarios y 3 farmacias.\n\n· Usar ayudas visuales dentro del CRM para promover con los médicos oftalmólogos de su fichero.\n\n· Administrar la adecuada entrega de muestras médicas a cada médico de acuerdo con sus necesidades y potencial prescriptivo y reportar su entrega en tiempo y forma en la plataforma CRM.\n\n· Reportar el mismo día de la visita médica, en el CRM, toda la información sobre nuestra visita.\n\n· Mantener un universo médico productivo y verificado realizando las modificaciones, altas y bajas pertinentes dentro de la plataforma CRM con el fin de contar con un universo médico validado y potencial.\n\n· Mantenerse cercano para detectar las necesidades de los médicos en materiales para su consultorio y necesidades que permitan impulsar el reconocimiento y prescripción de nuestros productos.\n\n**Actividades promocionales en farmacias**\n\n· Garantizar la disponibilidad de nuestros productos en puntos de venta: farmacias, farmacias hospitalarias y cadenas farmacéuticas.\n\n· Asegurar que los representantes de ventas en cada farmacia conozcan nuestros productos, indicaciones y ventajas.\n\n**·** Incentivar la canalización de recetas a los puntos de venta comprendidos dentro de su área de trabajo e incrementar paulatinamiente el inventario disponible.\n\n**Actividad comercial**\n\n· Generar la prescripción dentro del consultorio médico y canalizarla para garantizar su surtido en la farmacia hospitalaria, la farmacia del propio médico o puntos de venta cercanos. *SELL OUT*\n\n· Generar pedidos a nuestros distribuidores para surtir el inventario de nuestros clientes y desarrollar nuevos distribuidores y clientes. *SELL IN*\n\n· Generar el reporte diario de las ventas *SELL IN* y reportarlo en la plataforma grupal.\n\n· Continuar construyendo buenas relaciones con médicos residentes en diferentes subespecialidades.\n\n**Competencias clave**\n\n* **Dominio científico sólido:** Conocimiento de fisiopatología ocular, farmacología básica y terapias actuales en infecciones oculares, glaucoma y ojo seco.\n* **Comunicación científica efectiva:** Capacidad para explicar mecanismos de acción, evidencia clínica y diferenciadores terapéuticos de manera clara, ética y adaptada al nivel de cada especialista.\n* **Habilidades comerciales y estratégicas:** Manejo del funnel de marketing, negociación, identificación de oportunidades y generación de demanda.\n* **Orientación a resultados:** Disciplina en el cumplimiento de KPIs, análisis de territorio, gestión del ciclo de visita médica y seguimiento estratégico.\n* **Empatía clínica y enfoque centrado en el paciente:** Comprensión profunda de las molestias, síntomas y preocupaciones de los pacientes para conectar estas necesidades con el valor terapéutico de los tratamientos.\n* **Competencias digitales:** Manejo de CRM, herramientas de análisis, plataformas de visita médica digital y comunicación omnicanal.\n* **Relaciones interpersonales sólidas:** Construcción de vínculos de confianza con especialistas, liderazgo de opinión y capacidad de influir sin perder rigor médico.\n* **Pensamiento innovador y adaptabilidad:** Enfoque moderno y disruptivo para destacar en un mercado competitivo y cambiante.\n\n**Experiencia requerida**\n\n* Experiencia mínima de 5 años como representante médico, preferentemente en oftalmología, u otras áreas terapéuticas de especialidad.\n* Historial comprobable de cumplimiento de objetivos de venta, crecimiento de territorio y manejo efectivo de indicadores comerciales.\n* Experiencia previa trabajando con médicos especialistas, idealmente con KOLs, y en hospitales públicos y privados de referencia.\n* Conocimiento del mercado farmacéutico mexicano, sus regulaciones, dinámicas y prácticas comerciales.\n* Deseable experiencia en lanzamientos de productos, campañas omnicanal o estrategias digitales en visita médica.\n\n**Actividades de prospección**\n\n· Desarrollar un constante mapeo de nuevos médicos, farmacias, clínicas y hospitales en nuestra ruta.\n\n**·** Buscar proactivamente formas alternativas de participación en foros, congresos, comidas de negocios y reuniones mensuales de alto impacto en clínicas y hospitales escuela de oftalmología.\n\n**Habilidades**\n\n· Negociación, autogestión, autodisciplina, manejo del tiempo y enfoque en el logro de objetivos, análisis de mercado, gestión de relaciones con clientes.\n\n· Participación activa en eventos.\n\n· Elaboración de reportes ejecutivos.\n\n· Manejo de Microsoft office intermedio – avanzado\n\nPor medio del presente Aviso, le informamos que DEVATIS DE MÉXICO, S. 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