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Este rol asegura que los puntos de contacto digitales sean los óptimos para la experiencia del usuario, alineados con mensajes estandarizados y técnicamente funcionales, contribuyendo a mejorar la conversión y el engagement en todas las plataformas.\n\n\nEste rol es clave para optimizar los canales de ventas digitales mediante la mejora de la experiencia del usuario, asegurando mensajes e interacciones consistentes, y colaborando estrechamente con equipos multidisciplinarios para fortalecer la disponibilidad de productos y el desempeño de los canales digitales.\n\n **Actividades:**\n\n\nOptimización de Canales y Experiencia\n\n* Monitorear y optimizar los funnels de ventas digitales para reducir abandonos y mejorar tasas de conversión.\n* Realizar pruebas A/B para validar mejoras en el desempeño de los canales.\n* Auditar el rendimiento y la usabilidad de los canales digitales (web, app, email, push, SMS, mensajería).\n* Garantizar mensajes e interacciones consistentes en todos los puntos de contacto digitales.\n\n\nCollaboration \\& Execution\n\n* Coordinar con equipos de producto, diseño, marketing y tecnología para asegurar la disponibilidad y funcionalidad de los productos.\n* Garantizar la compatibilidad producto\\-canal para mejorar la distribución digital.\n\n\nGrowth Loops \\& Customer Lifecycle\n\n* Dar seguimiento a los resultados de pruebas A/B y aplicar hallazgos para optimizar las estrategias del canal.\n* Validar cumplimiento y consistencia en las comunicaciones digitales.\n* Apoyar la implementación de estrategias de distribución producto\\-canal.\n\n **Requisitos:**\n\n* Licenciatura en Marketing, Diseño UX, Negocios o campos relacionados\n* 2 a 3 años de experiencia en ventas digitales, e\\-Commerce, gestión de canales, optimización de experiencia de usuarios o marketing digital.\n* Sólido entendimiento de plataformas digitales (web, app, mensajería, etc.) y comportamiento del usuario.\n* Dominio de herramientas de análisis de datos (p. ej., Power BI, Google Analytics, Mixpanel, Amplitude).\n* Experiencia en pruebas A/B, auditorías de usabilidad y seguimiento de desempeño.\n* Familiaridad con herramientas de analítica digital y plataformas de engagement.\n* Excelente atención al detalle y habilidad para resolver problemas.\n* Fuertes capacidades de colaboración y comunicación.\n* Experiencia en instituciones financieras es altamente valorada.\n* Dominio del español y comprensión básica de inglés para herramientas técnicas y soporte.\n\n **Ofrecemos:**\n\n* Sueldo competitivo\n* Contratación directa con la Institución\n* Prestaciones Superiores a la Ley\n* Desarrollo profesional y crecimiento dentro del grupo Scotiabank\n\n **Corporativo Plaza Scotiabank** \\- Miguel Hidalgo (Esquema híbrido)\n\n \n\nAgradecemos tu interés. Sin embargo, únicamente las personas seleccionadas para entrevista serán contactadas\n\n\n”Si necesitas algún tipo de adaptación en temas de accesibilidad durante el proceso, indícalo a nuestro equipo de Atracción de Talento”\n\n\n\\*\\*Bajo ninguna circunstancia solicita pruebas de embarazo, ni de VIH\\*\\*\n\n \n\nLocation(s): Mexico : Ciudad de México : Miguel Hidalgo \n\n \n\nScotiabank is a leading bank in the Americas. Guided by our purpose: \"for every future\", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.\n \n\n \n\nAt Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. 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