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Gestión en Cenotillo
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Ubicación:Cenotillo
Categoría:Gestión
Gerente de Marketing Digital64190207543170120
Indeed
Gerente de Marketing Digital
**Descripción:** ---------------- ¿Te apasiona el marketing digital de alto rendimiento? ¿Tienes experiencia liderando estrategias de adquisición, performance digital y optimización de apps? Si además dominas la automatización de procesos y la gestión de equipos, esta oportunidad es para ti. Tu misión: * Diseñar y liderar la estrategia integral de marketing digital orientada al crecimiento rentable, con foco en adquisición, retención, automatización y performance en nuestros principales mercados. * Responsabilidades principales: * Diseñar y ejecutar la estrategia de marketing enfocada en adquisición, retención, automatización y performance. * Liderar campañas digitales en Google Ads, Meta Ads, campañas para apps móviles y metabuscadores (Google Hotel Ads, Kayak, Trivago). * Impulsar estrategias de crecimiento y retención en apps móviles: App Campaigns, ASO, push notifications, y mejora del funnel de conversión. * Establecer y gestionar el presupuesto de marketing digital, maximizando eficiencia e impacto por canal. * Diseñar y optimizar el flujo de tráfico digital y experiencia de usuario en plataformas propias. * Automatizar procesos dentro del ecosistema de marketing y CRM. * Medir y mejorar continuamente el desempeño de todas las campañas digitales. * Realizar benchmarking competitivo y análisis del mercado. * Analizar datos para generar insights accionables que impulsen resultados. * Liderar y coordinar un equipo multidisciplinario enfocado en resultados. **Requisitos:** --------------- Requisitos del perfil: * Mínimo 5 años de experiencia liderando estrategias de performance marketing. * Experiencia comprobable en campañas digitales con foco en resultados y automatización. * Dominio en adquisición y retención de usuarios para apps móviles (iOS y Android). * Conocimiento sólido en flujo de tráfico digital y experiencia de usuario. * Manejo de herramientas de marketing como Salesforce Marketing Cloud, Mautic, User.com, entre otras. * Experiencia con CRMs comerciales o desarrollos propios. * Deseable: experiencia previa en el sector viajes o turismo. Conocimientos técnicos clave: * Dominio avanzado de Google Ads (Search, Display, Performance Max, App Campaigns) y Meta Ads. * Gestión en metabuscadores: Kayak, Google Hotel Ads, Trivago. * Estrategias de bidding dinámico, automatización y uso de scripts personalizados. * Conocimiento de GA4, Looker Studio o herramientas similares. * Experiencia en A/B testing y optimización de conversiones (CRO). * Conocimientos en ASO, analítica de apps (Firebase, Appsflyer, Adjust) y push notifications. Habilidades personales: * Enfoque analítico y orientado a resultados. * Visión estratégica y mentalidad de crecimiento. * Capacidad para liderar y motivar equipos multidisciplinarios. * Excelentes habilidades de comunicación y toma de decisiones. * Inglés avanzado. Experiencia liderando equipos remotos o distribuidos. ¿Te interesa esta posición o conoces a alguien que encaje con este perfil? ¡Queremos conocerte!
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