**Integrated Digital Marketing Specialist** **(Community Manager \+ Google Ads \+ Email Marketing)** **Reports to:** Marketing Director **Location:** Remote **Contract Type:** Full Time **Job Description:** We are looking for an **Integrated Digital Marketing Specialist** to manage, execute, and optimize our digital presence on social media platforms, Google Ads advertising campaigns, and email marketing strategies. The ideal candidate will be responsible for building and maintaining the brand's online community, generating leads and customers through paid advertising, and nurturing the customer database via email automation—all with a data\-driven and creative mindset. This role is essential for driving growth, customer loyalty, and ROI from our digital marketing investments. We value **attitude, passion, and discipline** over years of experience. We're seeking a young, dynamic professional eager to deliver results in a competitive environment. **Key Responsibilities:** **1\. Community Management and Content:** * **Strategy and Planning:** Develop and execute a multichannel editorial calendar (Instagram, Facebook, TikTok, LinkedIn, etc.) aligned with brand objectives and content pillars. * **Content Creation and Curation:** Produce high-engagement content (graphics, Reels/Shorts videos, copywriting) that reflects the identity of Casablanca Café. * **Community Engagement:** Proactively monitor, respond to, and moderate comments and messages to foster a positive and loyal community. * **Analysis and Reporting:** Use Meta Business Suite, Instagram Insights, and other native tools to measure performance (reach, engagement, growth rate) and make data-driven adjustments. **2\. Google Ads Advertising Management:** * **Strategy and Execution:** Design, launch, and optimize campaigns across the Google Ads suite, focusing on **Google Search, Performance Max, and Discovery Ads** to drive qualified traffic and generate conversions (sales, leads, bookings). * **Keyword Research and Audiences:** Conduct ongoing keyword research and build segmented audiences to maximize budget efficiency. * **Tracking and Conversions:** Implement and verify Google Tag Manager tags and conversion events for accurate tracking. * **Optimization and ROI:** Run A/B tests on ads, bids, and landing pages. Provide weekly reports on key KPIs (CTR, CPC, Cost per Conversion, ROAS). **3\. Email Marketing Strategy and Automation:** * **Database Management:** Design and execute lead generation strategies (lead magnets) and maintain contact list hygiene. * **Workflow Automation:** Create and manage automated email sequences (drip campaigns) for welcome series, lead nurturing, abandoned cart recovery, and customer retention. * **Promotional Campaigns:** Design and send segmented newsletters and promotional campaigns with emphasis on personalization and engagement. * **Metric Analysis:** Monitor and analyze KPIs such as open rate, CTR, conversion rate, and unsubscribe rate to iterate and improve strategy. **Required Key Tools:** * **Community Management:** Meta Business Suite, Instagram Insights, TikTok For Business, Canva (or Adobe Creative Suite), Later or Hootsuite. * **Google Ads:** Google Ads (Search, Performance Max, Discovery), Google Analytics 4, Google Tag Manager, Google Keyword Planner. * **Email Marketing:** ESP platform (e.g., Mailchimp, Klaviyo, ActiveCampaign), basic HTML knowledge is a plus. **Skills Profile:** **Hard Skills (Technical Competencies):** * Knowledge of social media management and algorithms. * Practical experience creating and optimizing Google Ads campaigns. * Demonstrated ability in developing email marketing strategies and automations. * Understanding of digital metrics and ability to translate data into actions. * Familiarity with CRO (Conversion Rate Optimization) principles and basic UX. **Soft Skills (Interpersonal Competencies):** * **Creativity and Innovation:** Ability to generate fresh ideas and standout content. * **Assertive Communication:** Excellent writing and clear communication skills. * **Dynamic and Agile Mindset:** Ability to quickly adapt to changes in the digital landscape. * **Passion for Digital:** Genuine curiosity and interest in digital marketing trends. * **Responsibility and Self-Management:** Ability to handle multiple projects and meet deadlines. **Power Skills (High-Impact Competencies):** * **Continuous Learning Attitude (Growth Mindset):** Constant willingness to learn, unlearn, and improve. It doesn’t matter if you don’t know everything—we care that you’re hungry to learn it. * **Results-Oriented:** Focused on demonstrating the impact of your work through clear KPIs and metrics. Being good isn't enough—you must prove it. * **Resilience and Adaptability:** Thrives in a competitive, high-demand environment, viewing challenges as opportunities. * **Collaboration and Cultural Fit:** Ability to integrate positively into our culture at Casablanca Café, aligning with our values and work style. **We Offer:** * The opportunity to be a key player in the growth of a purpose-driven brand. * A young, dynamic, and collaborative work environment. * Autonomy to propose, execute, and see the results of your ideas. * Opportunities for continuous professional growth and development. **Do you identify with this?** If you are passionate about digital marketing, disciplined, have a positive attitude, and are ready to prove your capabilities in an environment that values innovation and results, we want to hear from you. **Apply with your CV** **Casablanca Café \- Where every cup tells a story.** Job type: Full-time, Permanent, Probationary period, Trainee Contract duration: 6 months Salary: $7,520\.57 \- $20,686\.10 per month Work Location: Remote job