Web Strategist

Description

Position Summary: We are seeking a Web Strategist to join an innovative team, developing and executing web strategies aligned with client objectives and optimizing the digital experience. Key Highlights: 1. Be part of an innovative team that breaks conventional communication paradigms. 2. Develop and execute web strategies to optimize digital performance. 3. Coordinate with multidisciplinary teams to implement improvements. Why Work With Us? This is a fantastic opportunity to join us and become part of an innovative team that breaks conventional communication paradigms. **Web Strategist** **Requirements** * Proven experience in digital, web, or performance strategy * Agency experience (desirable) * Knowledge of: * Web strategy and user experience (UX/UI) * Website optimization (CRO) * SEO (technical and on\-page) * Digital analytics (Google Analytics, GA4\) * Conversion funnels * Experience working with multidisciplinary teams (design, development, content, paid media) * Familiarity with tools such as: * Google Analytics / GA4 * Google Tag Manager * Hotjar / behavioral analytics tools (desirable) * CMS (WordPress or others) * Analytical and strategic thinking * Results- and performance-oriented mindset * Proactivity and organizational skills **Responsibilities** * Develop and execute web strategies aligned with client objectives (conversion, traffic, engagement). * Analyze website performance using digital analytics tools. * Identify improvement opportunities in: * User experience (UX) * Navigation * Conversion (CRO) * Design and optimize conversion funnels. * Propose improvements to site structure, content, and architecture. * Coordinate with teams in: * Design (UX/UI) * Development * Content * Paid media * Oversee correct implementation of website improvements. * Implement and validate event and conversion tracking (GTM, GA4\). * Conduct A/B tests to optimize user experience and conversion. * Generate performance reports with insights and recommendations. * Present results and strategies to clients. * Ensure alignment between the website and digital campaigns (paid, SEO, content). * Stay updated on digital trends, UX, and web technologies. **Skills** * Strategic thinking * Data analysis * Effective communication * Teamwork * Problem solving * Results orientation * Attention to detail * Proactivity Employment Type: Full-time Salary: $28,000\.00 per month Benefits: * Gym membership discount * Major medical expense insurance * Vision insurance * Dental insurance * Remote work * Grocery vouchers Work Location: Hybrid remote in 11590, Anzures, CDMX