Trade Marketing Manager

Description

Lindt \& Sprüngli is an internationally operating group of companies and the world's leading manufacturer of premium quality chocolate. Our exclusive products enjoy an excellent reputation worldwide. We are seeking a highly motivated professional to perform a critical role by providing vision, leadership, and development of the overall corporate strategy with CEO and Leadership Team. **Responsibilities:** **Channel Strategy and Category Vision** *Objective: Define the "how" and "where" to win at the point of sale.* * **Definition of "Picture of Success":** Establish execution vision and shopper touchpoints by channel (Self-Service x Operator, Wholesale, Clubs) and by key season. * **Category Development:** Develop a category vision using shopper \& consumer insights to elevate discussions with our commercial partners. * **Customer Marketing:** Translate brand campaigns into actionable activation plans aligned with the shopper's purchase mission. * **Commercial Planning:** Align product launch calendar and execution ambitions with the commercial team. **Execution Excellence and "Perfect Store" Program** *Objective: Ensure strategy becomes reality on the shelf.* **Perfect Store:** Implement, adapt, and manage the global "Perfect Store" model, defining KPIs for availability, visibility, shelf share, and additional displays. **Team Collaboration:** Work with promotion teams and the commercial team to ensure agreement compliance. **POP Material Management:** Orchestrate efficient design, production, and distribution of visibility materials, ensuring correct installation. **Market Intelligence and Results Tracking** *Objective: Measure impact to optimize Trade investment.* **Reporting and Scorecards:** Establish dashboards to measure execution performance and return on investment (ROI) of Trade activities. **Shopper Analysis:** Use sell\-out data and behavioral studies to adjust visibility strategies based on actual consumer response. **Field Audits:** Conduct regular store visits to validate market reality against reports. **Continuous Improvement:** Lead "Post\-Mortem" sessions after key seasons to capture learnings and enhance efficiency in the next cycle. **Fixed Fixture Administration (P\&M)** **Skills and Qualifications:** * **Education:** Bachelor's degree in Marketing, Business Administration, Commerce, or related fields; postgraduate degree is a plus. * **Languages:** Advanced English * **Experience:** +5 years in Trade Marketing or Commercial roles, with knowledge across various FMCG channels and brands. * **Technical Skills:** Data analysis, Project management, Budget administration **Skills:** * Strong analytical and negotiation skills. * Leadership. * Solid presentation and information delivery skills. * Excellent communication and time management skills. * Strategic planning. * Teamwork and leadership.