Trade & Shopper Marketing Job ID: 73199 Mexico City, MEX, MX (On-Site) Permanent About the Role: Are you passionate about strategy, analysis, and negotiation? Join our family and lead the development of key categories to drive growth and profitability. If you seek to develop the category with the customer to maximize sales, define strategies, build shopper knowledge, enhance profitability and market share, and serve as the liaison between the account and other company functions—enabling the development of assortment, pricing, promotion, customer negotiation, and customer development strategies—we are looking for you. Key Responsibilities: Define category strategy aligned with business objectives. Analyze market trends, consumer behavior, and category performance. Generate insights on the category and brands. Negotiate with customers based on quantitative data. Manage optimal assortment (product introductions and discontinuations). Monitor KPIs: sales, turnover, customer and brand market share. Coordinate with internal functions (sales, procurement, marketing, logistics) to execute plans. Implement pricing and promotion strategies to increase profitability. Implement in-store visibility strategies to improve shopping experience. Track category projects and propose continuous improvements to sustain growth based on key metrics (sales, average transaction value, purchase frequency, average price, etc.). Successfully and flawlessly execute planograms with customers. Lead your team in managing and directing accounts. About You: Minimum 5 years’ experience in Category Management within consumer goods companies, preferably working with national retail chains Chedraui & La Comer. Education preferably in Business Administration, Marketing, Industrial Engineering or related field (degree required). Strong knowledge of: planogramming tools (JDA and/or Space Planning), customer information portals, category management (8-step process), advanced Excel, Access, Nielsen, PowerPoint, self-service retailers. Our Benefits & Advantages: Carefully integrated careers: discover our benefits here. About Ferrero: Ferrero began its journey in the small town of **Alba in Piedmont, Italy, in 1946**. Today, it is one of the world’s largest manufacturers of packaged sweet goods, with many **iconic brands** sold globally. Learn more about Ferrero at ferrero.com. DE&I at Ferrero: Ferrero is committed to building a diverse and inclusive culture where all employees feel welcomed, valued, and afforded equal opportunity. We believe all our employees possess talent—each in their own way. By fostering curiosity and nurturing our employees’ natural abilities, we provide, generation after generation, the means for personal and professional success—empowering them to shape their career path at Ferrero. The diversity of our talent makes our workplace multicultural, innovative, and highly rewarding. Learn more here. **Our Application Process** --------------------------- We’re constantly looking for talented individuals who are ready to be part of our dynamic and growing organization. Ferrero is a company with a global presence and family values. Join us! ##### **1. Apply** Complete your online application, upload your CV, and include a brief cover letter to help us understand your experience and interests. ##### **2. Assess** Our HR team will arrange a phone or video interview if we feel your qualifications are a good match for the job. ##### **3. Interview** If the first interview goes well, you’ll be invited to speak with a Ferrero manager to assess your competencies, technical aptitude, and fit within our dynamic organization.