Bilingual Marketing Manager

Description

Summary: Seeking a Bilingual Marketing Manager to plan, build, and optimize campaigns that drive qualified leads and expansion revenue, utilizing HubSpot and AI tools. Highlights: 1. Lead end-to-end campaign strategy and execution using HubSpot or equivalent 2. Create high-quality, culturally natural bilingual copy (English + Spanish) 3. Utilize AI tools to accelerate campaign production, testing, and optimization **Bilingual Marketing Manager** **Bilingual Marketing Manager****Gozonewifi****Remote, Ahumada, Chihuahua, Mexico**Apply Now **Non\-Negotiable** **About the Company** 1840 \& Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world\-class freelance professionals and delivering top\-tier outsourcing services, across over 150 countries worldwide.**About the Job** We’re hiring a Bilingual (English/Spanish) Marketing Manager to plan, build, and optimize campaigns that drive qualified leads and expansion revenue. This person will be hands\-on in HubSpot (preferred) or an equivalent CRM/marketing automation platform, and will write campaign copy in both English and Spanish across the full customer lifecycle (prospects trials customers expansion). You’ll also be expected to use AI tools to accelerate campaign production, testing, and optimization—while maintaining brand voice, accuracy, and strong conversion\-focused messaging.**Job Overview** * **Employment Type:** Full\-Time Independent Contractor * **Department:** Sales And Marketing * **Job Level:** Manager **Education \& Experience** * **Years Of Experience:** 5 Years * **Business Model:** B2B (Business\-To\-Business) * **Minimum Education Level:** * **Qualification:** None **Skills** * **Tools/Platforms:** * **Additional Skills:** None * **Common Methodologies/Frameworks:** * **Additional Skills:** None * **General Skills:** * **Additional Skills:** None * **Soft Skills:** Ownership Mindset Organization Creativity Communication Relationship Building Initiative * **Additional Skills:** None **Requirements** * **Technological Requirements:** * **Language:** English * **Location:** Mexico **Responsibilities** * ** Campaign Strategy \+ Execution (HubSpot or equivalent)** * Build and manage campaigns end\-to\-end: emails, * workflows/automation, lists/segmentation, landing pages, forms, and reporting * Own campaign calendar and coordinate launches across audiences and lifecycle stages * **Bilingual Copywriting (English \+ Spanish)** * Write high\-quality campaign copy in both languages (subject lines, email sequences, landing page copy, CTAs) * Adapt messaging for different personas (prospects vs customers) and industries/use cases * Ensure Spanish copy is culturally natural (not direct/awkward translations) * **Demand Gen \+ Nurture** * Create campaigns that generate and nurture leads into qualified opportunities * Improve conversion rates through testing (offers, messaging, CTAs, landing pages) * **Customer Marketing (Retention \+ Expansion)** * Build customer communication programs that drive adoption and expansion (feature announcements, use\-case plays, reactivation, upsell/cross\-sell nurtures) * Segment customers to target the right message at the right time * ** Performance Monitoring \+ Optimization** Track campaign performance and funnel metrics (engagement, conversion, MQL SQL, pipeline influence, etc.)* Run A/B tests and continuously iterate based on results * ** AI\-Assisted Marketing** * Use AI to speed up ideation, first drafts, variant creation, personalization, and testing plans * Establish lightweight QA so AI\-assisted content remains accurate, on\-brand, and compliant (especially for bilingual messaging) **Required Qualifications*** Fluent written and spoken English \+ Spanish (must be able to write campaigns in both) * Proven experience running campaigns in HubSpot or similar * CRM/marketing automation platform * Strong lifecycle marketing fundamentals: segmentation, automation, nurture strategy, reporting * Strong copywriting skills with a conversion mindset * Comfortable using AI tools in daily workflow (prompting, editing, iterating, and QA) **Preferred Qualifications*** B2B SaaS experience (demand gen \+ customer lifecycle) * Experience driving expansion revenue through customer marketing * Experience partnering closely with sales/customer success on lead handoff and lifecycle plays **What Success Looks Like*** More consistent flow of qualified leads and improved lead\-to\-meeting conversion * Strong engagement in both English and Spanish campaigns * Clear reporting and a regular optimization cadence * Expansion pipeline/revenue influenced by targeted customer lifecycle programs **Salary \& Benefits** * **Break:** Unpaid 0 **Working Hours** * **Monday:** 8:30 A.M. \- 4:30 P.M. * **Tuesday:** 8:30 A.M. \- 4:30 P.M. * **Wednesday:** 8:30 A.M. \- 4:30 P.M. * **Thursday:** 8:30 A.M. \- 4:30 P.M. * **Friday:** 8:30 A.M. \- 4:30 P.M.