E-Commerce Executive

Description

Job Summary: We are seeking a digital marketing and e-commerce expert with experience in the hospitality industry to develop and execute digital strategies, manage websites and OTAs, and analyze data to maximize revenue. Key Highlights: 1. Participates in digital marketing strategic planning. 2. Manages online presence and relationships with OTAs. 3. Develops digital marketing and social media campaigns. Company Description Why work for Accor? We are much more than a global leader. We welcome you just as you are and help you find a role and a brand that aligns with your personality. We support your growth and daily learning, ensuring your work brings purpose to your life—so that throughout your journey with us, you can continue exploring Accor’s limitless possibilities. By joining Accor, every chapter of your story becomes ours to write—and together, we can imagine tomorrow’s hospitality. Discover the life awaiting you at Accor: https://careers.accor.com/ Do what you love, care for the world, dare to challenge the status quo! \#BELIMITLESS Job Description **KEY RESPONSIBILITIES** **Strategic Planning** * Participate in strategic planning, marketing plans, and budgeting processes, contributing specialized expertise. * Develop the annual digital plan covering all digital channels and levers (direct and indirect). **Website Management** * Oversee the design, functionality, and content of the hotel’s website (All.com / Brand.com / independent site). * Ensure websites are optimized for SEO and user experience. * Regularly update the website with current promotions, events, and relevant content to drive room bookings, F\&B outlets, and MICE business. **OTAs** * Manage relationships with Online Travel Agencies (OTAs) such as Booking.com, Expedia, and others. * Coordinate OTA strategy with the Revenue Director. * Optimize listings and manage content across all third-party sites. * Monitor and analyze performance metrics to improve visibility and conversions. * Activate and manage digital tools on OTA platforms (e.g., Booking.com Sponsored Ads, Expedia Travel Ads, Packages, Visibility Boosters, etc.). **Digital Marketing** * Develop and implement comprehensive digital marketing strategies—including SEO, content marketing, and email marketing—with focus on rooms, F\&B, and MICE. * Coordinate with the marketing team to ensure brand consistency across all digital platforms (images, videos, descriptions, offers, etc.). * Manage email marketing via third-party tools for rooms, F\&B, and other outlets, aligned with corporate strategy and guidelines. * Manage the hotel’s online reputation to identify areas for improvement in guest experience. * Collaborate with the guest relations team to promptly address online complaints or incidents. **Social Media Management** * Execute social media strategies in collaboration with the marketing team to strengthen brand awareness and engagement. * Develop paid media campaigns on platforms such as Facebook, Instagram, TikTok, LinkedIn. * Monitor coverage and performance of social media channels. **Data Analysis and Reporting** * Analyze data from various digital platforms to measure performance and identify improvement opportunities. * Measure and report on the performance of all digital marketing campaigns against objectives. * Prepare periodic reports on key metrics such as website traffic, conversion rates, and revenue generated by digital channels. * Monitor third-party intelligence sources to identify revenue opportunities (OTA, GDS, market research, web tools, and digital levers). Requirements **REQUIRED EXPERIENCE AND SKILLS** * Bachelor’s degree in Marketing, Business Administration, Hospitality, or related field. * 3–5 years of proven experience in e\-commerce, digital marketing, or a similar role within the hospitality industry or other sectors. * Excellent verbal and written communication skills. * Composure and confidence when dealing with luxury clientele. * Strong understanding of current digital marketing concepts. * Solid knowledge of SEO, SEM, META, and online marketing strategies. * Ability to thrive in a dynamic environment and manage multiple projects simultaneously. * Familiarity with hotel property management systems and OTA platforms (desirable). * Proficiency in web analytics tools (e.g., Google Analytics) and content management systems (CMS). * Familiarity with the latest digital platforms to maximize revenue. * Fluency in English and eligibility to work at the hotel’s location. **PERSONAL ATTRIBUTES** * Strategic thinking and proactive approach. * High level of organization and attention to detail. * Creative and innovative mindset. * Ability to work independently and collaboratively. Additional Information Experience is a differentiator Prior experience managing Opera or a related system Strong interpersonal and problem-solving skills English fluency; additional languages are an advantage. Your team and work environment: In 1\-2 sentences, describe the team, hotel, or office environment in a way that reflects the culture. Note: This description may be subject to change due to local circumstances, legislation, and official employment documentation. Our Commitment to Diversity & Inclusion: We are an inclusive company, and our ambition is to attract, recruit, and promote diverse talent.