Description
Job Summary:
Develop the home channel through profitable marketing of beverages and products, capturing opportunities and improving margins with an outstanding shopping experience.
Key Highlights:
1. Strategic development of the home and convenience channel
2. Profitable marketing of products and beverages
3. Outstanding customer shopping experience
**Job Description**
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Develop the home channel through comprehensive and profitable marketing of beverages and products.
1\. Capture opportunities in the Home and Convenience channel through defined sales strategies.
2\. Achieve volume, margin, coverage, and portfolio maintenance targets for the bottled water, carbonated soft drinks, non-carbonated beverages (NCBs), and dairy categories on assigned routes.
3\. Improve margins through direct delivery on assigned routes.
4\. Deliver an outstanding shopping experience.
5\. Leverage the home channel for product communication and sales.
6\. Implement market strategies.
7\. Acquire and retain customers.
**Candidate Requirements**
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* 3 years of experience in promotion
* Bachelor's degree or engineering degree in Industrial Engineering, Marketing, or Administration
* Experience managing teams
**Selection Process**
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The selection process is conducted via Aira — a recruitment platform designed to enhance your application experience.
To apply, you only need:
1\. Apply to this position
2\. Check your email
3\. Log in to Aira and complete the requested questions and/or assessments
Then, if your profile matches our requirements, we will contact you by email (via Aira) to proceed to the in-person stage.
**About Us**
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At Corporación Rica, we are part of the Mexican Coca-Cola Industry (IMCC), a group of companies dedicated to bottling and distributing Coca-Cola family products.
Every day, we are driven by our commitment to offer products that fit each person’s lifestyle and to promote a positive vision of the world — through excellence in service, currently covering the states of HIDALGO, MORELOS, AND PUEBLA.
**Our Benefits**
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* Life insurance
* Training programs and courses
* Grocery vouchers