Optimization Analyst

Description

Job Summary: Conduct research and analysis to design proposals for improving website engagement and conversions through A/B testing and content targeting. Key Highlights: 1. Designing proposals to improve website engagement and conversions. 2. Researching and analyzing user behavior. 3. Managing Adobe Target for A/B testing and content targeting. #### **Capability:** #### **Location:** **Mexico City****,** **Mexico** #### **Last Updated:** **4/23/2026** ### **Who We Are** VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award\-winning work for blue chip client partners including AstraZeneca, Colgate\-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca\-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement \& Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55\+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. **About WPP** WPP is the trusted growth partner for the world’s leading brands. We unite cutting\-edge media intelligence and data solutions, world\-class creativity, next\-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. **Job Objective** Conduct research that leads to designing proposals to improve website engagement and conversions via A/B testing and content targeting. **Key Responsibilities** * Conduct research to identify distinctions in user behavior on websites. * Locate and obtain necessary data (e.g., behavioral, VOC, transactional, demographic) for research. * Conceptualize and design tests to implement as potential improvements on websites, using A/B testing and content targeting. * Learn to operate Adobe Target to configure A/B tests and content targeting on websites. * Monitor ongoing tests, analyze results, derive insights, define conclusions and next steps. **Hard Skills (Technical)** * Experience conducting research and analysis to understand user behavior on websites. * Integration of AI tools for research. * Knowledge of UX and CX. * Knowledge of Data Analysis. * Understanding of website architecture. * Advanced English (technical reading). **Soft Skills (Interpersonal Competencies)** * **Leadership:** Ability to motivate coworkers. * **Project Management:** Appropriately prioritize tasks impacting the business. * **Effective Communication:** Ability to communicate efficiently with internal teams and clients. * **Problem Solving:** Understanding when to persist along the current path versus when to pivot timely to achieve objectives. * **Teamwork:** Effective collaboration with external, internal, technical, and account teams. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.