Brand Coordinator

Description

Job Summary: Coordinate, execute, and monitor marketing strategies, ensuring campaign implementation, alignment with business objectives, and brand positioning across various channels. Key Highlights: 1. World leader in bags, luggage, and travel accessories. 2. Opportunities for development and a vibrant culture. 3. Committed to social and environmental responsibility. **Who We Are:** Samsonite is the world leader in bags, luggage, and travel accessories—combining distinctive style with cutting-edge design technology and the highest attention to quality and durability. For over 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that meet the travel lifestyle needs of conscious travelers worldwide. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in more than 100 countries across North America, Asia, Europe, and Latin America through our own stores, websites, and a variety of retail partners. **Mission** Coordinate, execute, and monitor the company’s marketing strategies, ensuring proper campaign implementation, alignment with business objectives, and brand positioning across all channels. **Key Responsibilities** * Coordinate execution of marketing campaigns (digital and traditional). * Manage content and campaign calendars. * Oversee external agencies and vendors for content grid review, local content creation, PR activities, experiential marketing, and development of 360° plans—including presence in owned stores, eCommerce, and Wholesale. * Analyze performance metrics (KPIs) and generate/review reports. * Support strategic planning in collaboration with product and commercial teams. * Coordinate product or service launches. * Manage social media (content grids and posts), contribute to asset management for eCommerce and social media of our key Wholesale customers. * Ensure correct application of brand identity. * Collaborate with internal teams (visual, commercial, product, international trade, planning). * Manage budget and control campaign expenditures. Experience in reviewing quotations and administrative tasks for budget management in SAP. * Initial pricing proposals in accordance with established internal criteria. * Administrative tasks including price loading, product categorization, and customs processes (in coordination with the international trade team). **Why You’ll Love Working Here:****Our employees matter.** As a people-centered company, we work hard to provide rewards and development opportunities for our employees, recognizing their performance and fostering a supportive work environment wherever they are. **A vibrant culture.** We are committed to a diverse and rich culture that welcomes individuals from all professions and socioeconomic backgrounds. Our long-standing commitment to diversity and inclusion enables us to bring our authentic selves—and our unique differences—to work every day. **Socially responsible.** We aim to minimize the environmental impact of our products and help create positive travel experiences worldwide. To achieve this, we develop the best products using the most sustainable and innovative materials, methods, and business models. **What We Value:**At Samsonite, we do more than create the luggage that moves with our customers—we inspire and celebrate the moments that move them. We believe we have a responsibility to the world regarding how we operate, the products we sell, the communities where we live and work, and how we treat the people who work with us. We are as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be part of something bigger and explore your passions. That’s why we offer multiple career paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that empowers every member of our team to bring their best selves to work each day. Samsonite is an equal opportunity employer committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect, free from harassment, discrimination, or retaliation.