Marketing Regional Manager

Description

Job Summary: Marketing Manager responsible for designing and executing brand, communication, advertising, and promotion strategies to achieve corporate sales and market share objectives. Key Responsibilities: 1. Lead brand and communication strategy for brands. 2. Manage and control advertising and promotion budgets. 3. Manage agency partnerships and monitor marketing KPIs. **POSITION: Marketing Manager** **LOCATION:** Centrum **REPORTS TO:** VP & General Manager Mexico & Latam **DEPARTMENT:** Marketing **SCOPE OF POSITION:** Contribute to achieving regional corporate sales and market share objectives by designing and executing brand, communication, advertising, and promotion strategies per brand and product line, ensuring alignment with global guidelines, efficient departmental operations, and effective budget utilization. **RESPONSIBILITIES:** * Define and propose annual position and department objectives aligned with global goals, and track their achievement per brand and product line. * Design, plan, and execute short- and medium-term communication, advertising, and promotion campaigns based on market insights and drivers, aimed at increasing market share and supporting commercial objectives. * Manage and control the advertising and promotion budget: annual plan, scheduling, monthly tracking, and pre-approval of requisitions impacting expenditure. * Manage the department’s outsourcing/partnership model (advertising agencies, design agencies, promotion agencies, etc.): selection, briefing, follow-up, performance evaluation, and results reporting. * Ensure development and availability of printed and digital materials (advertising, promotions, point-of-sale, supporting campaigns, etc.) aligned with product strategy, graphic identity, and approved budget. * Develop and lead the briefing process and review/approval of creative proposals (packaging artwork, printed/digital materials, campaign assets), coordinating iterations until final release. * Define and monitor marketing KPIs (reach, leads/demand, contribution to sell-out/sell-in where applicable, ROI/ROAS, calendar adherence, etc.) and deliver periodic reports to stakeholders. * Ensure correct usage and compliance with brand guidelines and graphic elements across all touchpoints, aligned with global strategy. * Establish and manage departmental operational processes (planning, execution, procurement/requisitions, documentation control, timeline compliance) to ensure delivery quality and speed. **POSITION PROFILE** **EDUCATION:** Bachelor’s degree in Marketing, Advertising, Business Administration, Public Relations, or related fields **LANGUAGE:** Spanish; Advanced English; *capable of conducting business conversations* **EXPERIENCE:** 5 years of experience in similar roles performing marketing activities: communication, advertising, promotion