**Position Overview:** The Senior Brand Manager for Air Conditioning will be responsible for leading the brand strategy, positioning, and long\-term vision for the air conditioning product portfolio. This role focuses on building brand equity, strengthening market presence, and driving consumer preference through data\-driven marketing initiatives, impactful communication strategies, and close collaboration with cross\-functional teams. The ideal candidate will combine strong strategic thinking, deep market understanding, and hands\-on execution to ensure the brand remains competitive and relevant in a dynamic industry. **Key Responsibilities** **1\. Brand Strategy \& Market Positioning** * Define and execute the long\-term brand strategy for the Air Conditioning category, ensuring strong alignment with business objectives. * Analyze market trends, consumer insights, and competitive landscapes to strengthen brand positioning and identify new opportunities. * Lead the development of brand value propositions, messaging frameworks, and visual identity guidelines. **2\. Marketing Planning \& Campaign Development** * Oversee the creation and implementation of integrated marketing campaigns across digital, retail, and traditional channels. * Collaborate with internal and external creative teams to ensure consistent and engaging communication that enhances brand recognition. * Measure campaign effectiveness and optimize initiatives to maximize ROI and brand impact. **3\. Product \& Portfolio Alignment** * Partner with Product Management to ensure brand strategies are aligned with product roadmaps, innovations, and market launches. * Support go\-to\-market plans by developing communication strategies, launch materials, and promotional content. * Ensure cohesive storytelling across the entire product portfolio. **4\. Market Insight \& Consumer Engagement** * Conduct market and consumer research to understand behavior, preferences, and emerging trends. * Identify opportunities to improve customer experience and enhance brand loyalty. * Monitor brand performance metrics, tracking awareness, preference, and market share. **5\. Cross\-Functional Leadership** * Work closely with Sales, Product Management, R\&D, and Trade Marketing to ensure consistent execution of brand initiatives. * Collaborate with channel partners, distributors, and agencies to maintain brand integrity across all touchpoints. * Align internal stakeholders on brand priorities, campaign direction, and strategic decisions. **Qualifications** * Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; a Master’s degree is a plus. * At least 5 years of experience in brand management, ideally within the white goods, consumer electronics, or HVAC industries. * Proven experience leading brand strategies, integrated campaigns, and go\-to\-market initiatives. * Strong analytical skills with the ability to interpret market and consumer data. * Excellent communication, presentation, and leadership capabilities. * Ability to manage multiple projects simultaneously and work effectively under pressure. * Fluent in English; strong writing and communication skills required. * Creative mindset with a strategic approach to brand development and customer engagement. Tipo de puesto: Tiempo completo Sueldo: $78,000\.00 \- $80,000\.00 al mes Lugar de trabajo: Empleo presencial