Summary: This role involves leading the execution of high-performing digital campaigns, focusing on performance, governance, and financial stewardship within a collaborative environment. Highlights: 1. Lead high-performing digital campaigns and optimize for efficiency 2. Collaborate across teams and mentor talent for continuous improvement 3. Shape audience strategies and drive innovation in media execution Overview: **We Are PepsiCo** Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place. Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years. A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world. **Know more:** PepsiCoJobs**Join PepsiCo, dare for better.** Responsibilities: ### **The Opportunity** As the **Programmatic and Biddable Media Execution Manager**, you will play a critical role in delivering high\-performing digital campaigns that drive measurable business impact. You will lead the execution of paid search, social, and programmatic media buying, ensuring campaigns are optimized for efficiency and aligned with strategic objectives. This position requires a strong focus on performance, governance, and financial stewardship, while fostering collaboration across teams and mentoring talent. Your expertise will help shape audience strategies, leverage advanced technology, and maintain compliance with industry standards. Ultimately, you will be instrumental in building operational excellence and driving innovation in media execution. **Your Impact** As **Programmatic and Biddable Media Execution Manager** your scope would consist of: * Execute end\-to\-end media buying for paid search, social, and programmatic campaigns, ensuring timely and high\-quality delivery. * Optimize campaign performance using advanced tools, automation, and data\-driven strategies to maximize efficiency and return on investment. * Manage budgets and financial performance, ensuring cost efficiency and alignment with business objectives. * Monitor and analyze campaign results, making real\-time adjustments to improve outcomes and meet performance goals. * Ensure compliance and governance, safeguarding brand safety, privacy, and fraud prevention standards. * Collaborate across teams, streamlining workflows and embedding best practices for operational excellence. * Mentor and develop team members, building capabilities and fostering a culture of continuous improvement. * Maintain strong vendor and platform relationships, ensuring optimal use of technology and resolving execution challenges. Qualifications: **Who Are We Looking For?*** **6\+ years** of experience in digital media buying and programmatic campaign execution, with exposure to both agency and client\-side environments. * Lead high\-budget campaigns in fast\-moving consumer goods or multi\-brand settings, delivering measurable impact across multiple markets. * Apply technical expertise in demand\-side platforms and ad platforms such as DV360, The Trade Desk, Amazon DSP, Google Ads, and Meta Ads Manager. * Drive advanced programmatic strategies, including real\-time bidding, audience targeting, dayparting, and geo\-targeting to maximize performance. * Shape audience activation plans using first\-party and third\-party data, lookalike modeling, retargeting, and suppression logic. * Optimize campaign performance to improve cost per acquisition, return on ad spend, and other efficiency metrics. * Manage budgets and operational efficiency, ensuring accurate pacing, cost optimization, and strong financial stewardship. * Mentor and develop talent, fostering growth and collaboration in a fast\-paced, matrixed environment while influencing cross\-functional teams. If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements. **What can you expect from us:*** Opportunities to learn and develop every day through a wide range of programs. * Internal digital platforms that promote self\-learning. * Development programs according to Leadership skills. * Specialized training according to the role. * Learning experiences with internal and external providers. * We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. * Financial wellness programs that will help you reach your goals in all stages of life. * A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle. * And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.